Happy Chinese New Year from MARKETING
Here are some of our favourite CNY ads this year
Pitch Watch: Perodua goes to FCB, Mars to Starcom and more!
It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific for the month of December 2016 courtesy of R3. In Malaysia, for the month of December, FCB won big by nabbing both the Sunsweet Asia Pacific and a project for Perodua. […]
Digital agency Columbus Malaysia joins DAN
(marketingmagazine.com.my)– Dentsu Aegis Network Malaysia announced the launch of digital marketing agency, Columbus Malaysia. The launch marks the continued expansion of Columbus in Asia, now in eight markets across Asia Pacific. Columbus’ key proposition is to forge meaningful marketing connections between people, brand and ideas. The agency offers services that span across search, social, […]
Malaysia’s Hiring Decline Likely to Slow in 2017
(marketingmagazine.com.my)– Malaysia witnessed sluggish online recruitment across most of 2016, and this slow hiring intent is likely to roll over into 2017. According to a round-up of online hiring insights from the Monster Employment Index (MEI) in Malaysia, 2016 closed off with a -5% year-on-year decline in December. The monthly Monster Employment Index (MEI) is […]
Goodbye Chatime, hello …..
(marketingmagazine.com.my)- By: Malati Siniah Popular bubble tea brand Chatime has been in the papers for the past week due to the dispute between its Taiwanese franchisor, La Kaffa International Co Ltd and its local franchisee for Malaysia, Loob Holding. Airing out the dispute between the two companies La Kaffa announced in a press conference that […]
Reckitt Benckiser Malaysia shifts from IPG to Optimedia
(marketingmagazine.com.my)- Optimedia Malaysia recently added Reckitt Benckiser Malaysia into its growing list of clientele as the British consumer goods company appointed them as their media planning and buying agency for the year 2017. The agency takes the torch forward from IPG. The win comes off the back of breakthrough performance in RB’s global media procurement […]
webe digital introduces a new community crowd funding platform
(marketingmagazine.com.my)- Call for entries now open to ALL Malaysians with big project ideas, webe digital sdn bhd (webe), the new digital mobility service provider under the TM Group, is reaching out to all Malaysian innovators through a refreshed and enhanced community crowdfunding platform today at community.webe.com.my. The new feature allows public to submit their […]
Will you sign up for INTI’s latest Bachelor’s Degree in Chinese New Year programme?
(marketingmagazine.com.my)– How many of us know our cultural roots and traditions? And how many of us struggle to remember the right way to address our relatives? With the intention of spreading festive cheer and a good dosage of humour, INTI International University and Colleges’ in its latest festive video, titled “Introducing INTI’s Bachelor’s Degree in […]
“Evolve Or Die”, the new Kancil Awards open for entries
(marketingmagazine.com.my)–Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, from this year be a permanent fixture in the early second quarter to enable all work from the previous year […]
Where does Tony sit? A sneak peek into AirAsia’s brand new office
(marketingmagazine.com.my)– By: Malati Siniah Checking into AirAsia’s brand new office – Picture credit: AirAsia This week we visited AirAsia’s brand new office, located roughly 10 minutes away from KLIA2. The 18,000sqm office space is home to over 2,000 of AirAsia’s staff or better known as Allstars. The company announced its new office christened RedQ, short […]
