MARKETING On Air: 2017 Marketing Trends, Christmas Ads and more!
Malati Siniah, MARKETING’s Chief Content Offier & Angeline Teh of BFM in the studio (marketingmagazine.com.my) – Yesterday Malati Siniah popped by the BFM studio to discuss the key marketing trends for 2017. Joined by Angeline Teh of BFM they went over Nielsen’s Global Survey of Consumer Confidence and Spending Intentions report and discussed the predictions […]
Targus appoints a new PR agency in Malaysia
(marketingmagazine.com.my)– Targus, global supplier of carrying cases and accessories recently appointed Roots PR (ROOTS PR) as their public relations agency in Malaysia. Starting from October 2016, Roots PR is tasked with the task of redefining the Targus brand identity and increase its overall market visibility primarily through online content creation and brand collaborations. “In […]
MP & Silva extends global partnership with Badminton Asia
(marketingmagazine.com.my)– International sports media rights company, MP & Silva, has renewed its partnership with Badminton Asia, also known as the Badminton Asia Confederation. Both parties have signed a four-year extension which grants MP & Silva the rights to distribute Badminton Asia’s worldwide media rights for its full calendar of events. Badminton continues to be […]
Moët extends its partnership with Roots PR
(marketingmagazine.com.my)– Moët Hennessy Diageo Malaysia (MHDM) extends their collaboration with Roots PR for another year. The agency will continue its commitment to provide creative and results-driven integrated marketing communications solutions in the spirits market. “It is a privilege for us to be given the opportunity to continue our work with MHD Malaysia. Besides our […]
Marketing Trends: Top 3 Culture trends to look out for in 2017
(marketingmagazine.com.my) – By: Malati Siniah In a blink of an eye, another year has gone by and we have 26 more days to go till we usher in the New Year. Counting down to 2017 we are highlighting the top trends marketers should look out for in 2017, based on J. Walter Thompson Innovation […]
UVote: Top Christmas Ads of the Year
(marketingmagazine.com.my) – Ho! Ho! Ho! As Chrismas nears, brands are coming out with new ads to entice consumers to their products. Camps have been divided on which ad was the best, while the debate continues on we gathered our top 5 picks for your viewing pleasure. 1. Amazon: A priest and Imam meet for […]
UVote: Getty unveils visual trends for 2017
(marketingmagazine.com.my) – Getty Images, announced its the macro and micro visual trends that will influence design, advertising and brand communications throughout 2017. The list also predicts the social and cultural visual language that consumers will be most responsive to in the years to come. The six themes forecast by Getty Images’ global team of visual […]
Idris Jala heads over to Heineken Malaysia
(marketingmagazine.com.my) – Dubbed as Malaysia’s ‘transformation guru’ Datuk Seri Idris Jala the chief executive officer of Performance Management and Delivery Unit (Pemandu) will join Heineken Malaysia Bhd in January 2017. “Datuk Seri Idris Jala is a renowned transformation guru in turning around companies’ performance through his big fast results methodology and transformational strategies that are […]
IBM launches its first ever education program to tackle talent shortage
(marketingmagazine.com.my) – INTI International University & Colleges is partnering with IBM Malaysia to introduce the IBM Innovation Center for Education (ICE) program – the first ever program of its kind to be integrated into curriculum. Taught by IBM certified experts, IBM ICE is a series of Undergraduate Programs and Academic courses for the Computing & […]
#MMC2016 – Watch what went down at the conference
(marketingmagazine.com.my) – The Malaysian Media Conference (MMC) was an insight led conference with top brands including Domino’s, Digi and more sharing with attendees how they were making more data driven decisions. Hear what Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore, Rahul Thappa, Vice President of Data Analytics, Astro, Sujith Rao, […]
