Passion Power: Engaging with today’s connected fan
(marketingmagazine.com.my) – By: Malati SiniahIt can turn the best of friends into enemies, shake up a country and even reduce a person into tears. Those who have overlooked the power and influence a sporting event wields don’t know the golden opportunity they are missing out on. Engaged, passionate, social and interactive – Sports fans […]
Off the Shelf: The New Face of Personal Care
(marketingmagazine.com.my) – By: Malati SiniahThis week in Off the Shelf we look at an innovative new product developed not only to deliver the right solution for consumers but to also help them save money. We spoke to Venkat Jangam, Marketing Manager, Wipro-Unza to find out how they developed and promoted their latest product entrant in […]
Local telcos get on board The Star’s new video streaming service
(marketingmagazine.com.my) – dimsum, the latest subscription based video-on-demand (VOD) service by the Star Media Group recently announced a partnership with Digi and U Mobile to provide dimsum subscribers with free data to watch their favourite movies. Through the offer, available to all Digi and U Mobile customers on qualifying plans, subscribers will receive: ● […]
Samsung’s latest multi-platform campaign leverages on Korean star power
(marketingmagazine.com.my) – Samsung, in collaboration with Media Prima Television Networks, has come on board as the Official Sponsor for the highly anticipated Korean idol fan meet in town. The campaign promoting the ‘2016-2017 Park Bo Gum Asia Tour in Kuala Lumpur’, aims to further promote its latest Galaxy J7 Prime range, and strengthen the […]
TM redials UM for media
(marketingmagazine.com.my) –Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been re-appointed as the media partner for Telekom Malaysia Berhad (TM), their third appointment in the last seven years. In a recently concluded pitch, the agency won and retained the account against a number of agencies vying for the business, where UM […]
Retail Insights: Understanding Malaysian shoppers
(marketingmagazine.com.my) – Part of the fun of shopping is the thrill of the chase. Three in five Malaysian consumers (62%) say they enjoy taking the time to find bargains, this is according to Nielsen’s latest surveys released recently on Global Retail Growth Strategies and Global Retail Loyalty Programmes. The top two motivators for retail […]
Fan power, technology with a human touch and more!
(marketingmagazine.com.my) – By: Malati Siniah In a blink of an eye we are down to the last 24 days before we say goodbye to 2016 and hello to a brand new year. There has been plenty of exciting changes, heated debates and innovative new campaigns we covered both online and offline in the past year. […]
General Mills axes 600 jobs and restructures globally
(marketingmagazine.com.my) – By: Malati Siniah It was reported in several global news outlets yesterday that General Mills is going into the New Year with a massive restructure for its global operations. The company, which carries several popular brands including Yoplait and Häagen-Dazs announced a new global structure which would see the company being split […]
MAS appoints a new Head of Marketing
(marketingmagazine.com.my) – Malaysia Airlines recently announced the appointment of Schrene Goh Miow Ying as the airline’s new Head of Marketing. The appointment is effective 15 December 2016. Schrene brings to the organization more than 15 years in regional marketing and digital experience in various industries including aviation, telecommunications and consumer goods. She was most […]
In Conversation: Ted Royer shares his career highlights and biggest nightmares
(marketingmagazine.com.my) –Ted Royer is no stranger to the industry, topping the ranking by Business Insider as the most creative person in advertising for 2016, Ted has won more than 100 major awards in a career spanning 20-years. In March next year, Droga5’s Chief Creative Officer is heading back to the Asia, his old stomping […]
