A new dimension to Radio
Does radio have a future? “Definitely, as radio today is digital, online and mobile,” according to Astro Radio CEO Datuk Jake Abdullah. In the recent study conducted by GfK for Commercial Radio Malaysia, 97% or 19.9 million people in Peninsular Malaysia aged 10 years and above spends an average of 15 hours a week listening […]
CtrlShift launches a new data-driven solution suite
(marketingmagazine.com.my) – CtrlShift, an audience-focused marketing solutions company, has launched its global suite of managed end-to-end solutions, r3. Short for relevance, response, results, R3 uses data, technology and human expertise to deliver smarter and more targeted digital campaigns for brands across multiple channels. The integrated solution suite ensures high-impact campaigns are delivered with effective reach, […]
Converting new moms to your Brand efficiently
(marketingmagazine.com.my) – By: Asit Gupta New moms are a very lucrative target audience. Size of the Malaysian baby food business is at US$500 million per annum, equivalent to the women’s skin care market. Just add $200 million for the diapers category and $300 million for baby lotions and wipes, and we have a $1billion industry […]
AirAsia X takes on a bigger role in this year’s Comic Fiesta
(marketingmagazine.com.my) – By: Malati Siniah AirAsia X has once again announced its participation in the upcoming Comic Fiesta 2016, held this weekend (17 & 18 Dec) at the ePutra World Trade Centre. While last year the airline was the prize sponsor for the annual convention, for this year AirAsia X came on board as the […]
Astro’s eGG Network goes live in Australia
(marketingmagazine.com.my) – Astro Malaysia’s eSports and gaming entertainment channel, eGG Network (or Every Good Game) made its debut in Australia via Fetch TV. The channel is the first of its kind in the country. eGG Network debuted in Australia with a live broadcast of the finals of The Boston Major, an international eSports tournament with […]
A response from U Mobile on the removed Christmas jingles
(marketingmagazine.com.my) – By: Malati Siniah In a not so jolly move earlier this week, U Mobile released a series of Christmas jingles dedicated to its three competitors Digi, Celcom and Maxis. The videos showed a group of singers dressed in orange adapting popular Christmas jingles into personalised messages to their competitors. “Jingle Bells something […]
Adobe powers iflix’s expansion Plans in Southeast Asia
(marketingmagazine.com.my) – Adobe, in conjunction with Internet TV, iflix, today announced the companies’ long term strategic engagement. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of analytics, campaign management and audience optimization solutions, as iflix continues its rapid expansion and growth in emerging markets globally. […]
U Mobile takes down Christmas jingles dedicated to its competitors
(marketingmagazine.com.my) – By: Malati Siniah Screenshot of the video that has since been taken down It’s been a while since we have seen a local brand make a bold move in calling out its competitors. In one of the first few Christmas ads we have […]
Why IKEA named its latest desk ‘My Partner Annoys Me’
(marketingmagazine.com.my) – By: Malati Siniah No stranger to quirky and innovative ads (remember Bookbook?) IKEA has once again pushed the boundaries between online and offline with its latest ‘Retail Therapy’ campaign. In a campaign done by the retail brand’s Swedish agency Åkestam Holst, IKEA renamed several of its products to match popular Google searches on […]
UNICEF unveils its first global rebrand in over a decade
(marketingmagazine.com.my) – The United Nations Children’s Fund’s (UNICEF) marked its 70th anniversary by unveiling a new brand identity to better connect with its audiences. The rebrand which showcased the brand’s new tagline ‘For every child’ was unveiled today. The concept, developed in Sydney by creative agency Marcel is being used by UNICEF offices in over […]
