Livescape abolishes free guest list for its events
Iqbal Ameer (left), Group CEO and Rahul Kukreja (right), Director of Live Events of The Livescape Group presenting a mock cheque to Ria Thomas, Chairperson of ANGSANAcare (marketingmagazine.com.my) – The Livescape Group today made a bold move by being the first live events organisers in the country to abolish its complimentary guest list offering. […]
A new award to bridge the gap between academia and the workforce
(marketingmagazine.com.my) – How do we prepare students for the real world? Part of the answer, according to Hardesh Singh, founder of PopDigital and executive director of The sCooler Awards, is to “Put young people right in the thick of the action. We don’t give young people enough credit. These people are resilient, innovative, spontaneous, […]
How Gameloft Helped Maxis Reach Speed Junkies
(marketingmagazine.com.my) – By: Vipul Jadhav Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform that was attracting & engaging a demographic that matched its own. In most cases, little care was injected into whether the brand’s value proposition matched […]
I am become twitterface, the destroyer of worlds.
(marketingmagazine.com.my) – by Paul J Loosley Paraphrasing Robert Oppenheimer, the leader of the Manhattan Project, which was the code name for the development of the first Atomic Bomb in 1945. He famously said this on seeing the huge mushroom cloud of the first atom bomb test rise over the New Mexico desert. He, in […]
Are you ready to connect with Gen Z in 2017?
(marketingmagazine.com.my)- “Gen Z will not only change how brands communicate but also create challenges in how brands demonstrate authenticity and transparency in digital,” shared Duncan Southgate, Global Brand Director, Media & Digital at Kantar Millward Brown shared in the company’s annual digital and media predictions for 2017. According to the company what should be […]
Celebrities endorsing Tesco's private label
(marketingmagazine.com.my)- By: TAN Heng Hong Rita Rudaini picking up Tesco own brand custard powder Tesco with over 50 hypermarkets in Malaysia is featuring local celebrities to promote its everyday low price concept and its extensive range of private label products. Four celebrities Yasmin Hani, Sheila Rusly, Rita Rudaini and Lynne Lim each appeared in the […]
Group M puts Nielsen’s and comScore’s ratings to the test
(marketingmagazine.com.my)- As the buzz around online audience verification heats up in Malaysia, GroupM is taking a bold step forward in releasing its in-house evaluation of the industry’s two popular audience verification products, Nielsen’s DAR and comScore VCe. Nielsen’s Digital Ad Ratings (DAR) and comScore’s validated Campaign Essentials (vCE) are the two audience verification products which […]
Media Prima voted Best Managed Small Cap Company in Asia
(marketingmagazine.com.my) – Media Prima was announced as Asiamoney’s Best Managed Company (Small Cap) across 13 Asian markets, yesterday. The coveted recognition was the result of an extensive poll conducted earlier by the financial publication, inviting equities’ heads of research and financial analysts to nominate the best managed listed companies in Asia. The poll covered […]
Visualise your year with Uber
(marketingmagazine.com.my) – With less than two weeks to go till we bid 2016 goodbye, Uber has come up with an interesting campaign for you to remember the journeys you went on throughout the year. Collaborating with R/GA Singapore the ride-sharing company launched Year With Uber which allows users to encapsulate the year that was […]
hitz adds an international talent to its Morning Crew
(marketingmagazine.com.my) – hitz fm has unveiled its new line-up for its morning breakfast crew, welcoming Jay R Smith to the team and will be kicking off the new show as – hitz morning crew with J, Arnold and RD. Network Content Manager of hitz fm, Raqeem Brian said, “With almost 2 million listeners listening […]
