MARKETING’s Top 10 articles for 2016
(marketingmagazine.com.my) – As we bid goodbye to 2016 let’s take a walk down memory lane by reading some of our website’s most read articles of the year. From scandals to account shifts it’s been an exciting year and we look forward to bringing you nothing but the best industry news in 2017. Happy New […]
Technology with a beating heart of creativity
(Marketingmagazine.com.my) – by Malati Siniah How do you tell a memorable story? Is it in the way it’s told, the emotions it evokes or is it through the technology used to convey the message? As a writer and someone who is constantly on the lookout for interesting content to be featured for MARKETING that question […]
What’s next for ‘the scariest man in Malaysia’ ?
(Marketingmagazine.com.my) – By: Malati Siniah Veteran journalist R. Nadeswaran, better known as “Citizen Nades” thanks to his longstanding column in The Sun, shocked many when he announced his retirement yesterday on his Facebook page. The award-winning journalist who has been in The Sun for 17 years has never been afraid to speak his mind. Celebrated […]
An Industry Christmas List Pt.2
(Marketingmagazine.com.my) – By: Malati Siniah Wrapping up the list we started yesterday here is Pt.2 of what our local industry leaders had to say to Santa. Stuart Ramalingam who was appointed as Vice President of DSA and Head of Dentsu Sports Malaysia (DSM) wish for his agency’s growth coupled with the hopes of many local […]
Events veteran Arnold Anand passes on
(Marketingmagazine.com.my) – A popular figure in events industry Arnold Anand of Lobos Network passed away yesterday. A posting on the event’s agency’s official Facebook page confirmed the news with details on his funeral. Messages have been overflowing on Facebook with friends, colleagues and industry partners posting memories they had with Arnold. “I knew him […]
IPG rebrands Rally to Society
(Marketingmagazine.com.my) – IPG Mediabrands announced today the rebrand of its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20% growth year-on- year in Malaysia, the rebrand sees the agency’s offerings evolve from social community management services towards holistic, data-driven content-marketing on digital; embedding real-time targeted content that […]
An industry Christmas List Pt.1
(Marketingmagazine.com.my) – By: Malati Siniah While Christmas may be over, many of us are still in the holiday spirit (or nursing that hangover). As we gear up for 2017 we managed to catch up with Malaysia’s industry heads to hear from them their hopes for the New Year…. An outspoken thought leader Girish Menon CEO, […]
The future of arranged marriage?
(Marketingmagazine.com.my) – By: Malati Siniah Will we finally see a world where ‘Likes’ outweighs values? A new video going viral is giving netizens a glimpse into this new reality. The 2-minutes film titled ‘Berapa LIKE Kau Ada? shows a conversation in Malay between a mother and father speaking to their daughter on her latest love […]
Convergence of Rail Networks Advances Big Tree Outdoor’s Advertising Capacities
The out-of-home (OOH) advertising landscape of the Greater Kuala Lumpur (KL)/Klang Valley’s rail transportation would experience a sizeable increase in ridership and extensive upgrade of media formats upon the operations of the Mass Rapid Transit (MRT), complementing the existing Light Rail Transit (LRT) and Kuala Lumpur Monorail (KLM). As projected by Big Tree Outdoor; […]
Of red noses and Hokkien mee, here are the top 3 local Christmas ads
(marketingmagazine.com.my) – By: Malati Siniah While last week we spoke about U Mobile’s Christmas ad that did not go as planned, this week we are looking at some of the new Christmas ads that are generating buzz online. 1) Digi shares the laughter In its latest ad released on Tuesday, the telco featured a cute […]
