Publicis One Malaysia introduces new global marketing agency
Stan Chew (far right) with entire Performics team (marketingmagazine.com.my) – Publicis One Malaysia today launched its global performance marketing agency, Performics, giving local market clients access to improved digital service offerings and world-class performance marketing expertise. “Performance marketing is a strategy that is widely gaining popularity in Malaysia because of its measurable outcome. At […]
Mindshare wins Malaysia’s only metal at the Global Smarties
(marketingmagazine.com.my) – Mindshare Malaysia does Malaysia proud by bagging Malaysia’s only metal at the 2016 edition of the Global Smarties, for its ‘Haze Haze You can stay, We are enjoying the pizza today’ campaign for Pizza Hut Delivery. Mindshare Malaysia is the only media agency in the country to be shortlisted and eventually win […]
Pitch Watch: Find out who won what in October
(marketingmagazine.com.my) – There has been several big account moves in the region this month. For the month of October several big accounts including Coca-Cola and Mitsubishi changed hands this month. Check out the latest round of media and account wins in Malaysia and Asia Pacific courtesy of R3.
Tonton’s Best Kept Secret: Regional Offerings
While there has been a proliferation of free and paid over-the-top (OTT) content providers featuring local programmes and those across the region, the best kept secret for Media Prima is its online video streaming platform, tonton, which has a treasure trove of regional content. Offering catch up content, premiere content before TV and LIVE TV, […]
A Beloved Brand Can Disappear in an Instagram
(Marketingmagazine.com.my) – By: Josh Sklar Macy’s department stores (originally R.H. Macy & Co), the third largest advertiser in the retail space, have been providing consumers with everything from dry goods to clothing since the mid-1800s, opening up their first location in New York in 1858. However, since 2010 they have closed 90 locations and recently […]
Mudah.my Celebrates 9th Anniversary With A Unique Musical Collaboration
(marketingmagazine.com.my) – Online marketplace, Mudah.my celebrated its 9th anniversary this month. Marking the occasion with an unusual collaboration, the company has created a music video featuring local award-winning artist, Altimet, Sasi The Don and the up and coming sensation, Maya Hanum. The nation’s largest online platform for selling and finding almost anything – from Cars […]
Why Malaysia should NOT be the next Silicon Valley
In her insightful article in The Star Datuk Yasmin Mahmood, CEO of MDeC takes a peek into the future by sharing how Amazon was revolutionising the transportation and logistics industry by launching its own drone delivery programme, Prime Air. “A few short years ago, this would have been classified as “the future”. Well, the future […]
Nestlé Milo becomes new global sponsor of Barca for the next four years
From left to right: Manel Arroyo, Vice President of FC Barcelona; Luis Cantarell, Vice President of Nestlé, S.A., Head of Zone EMENA; Josep Maria Bartomeu, President of FC Barcelona; Patrice Bula, Executive Vice President of Nestlé; and Thierry Philardeau, Senior Vice President of Nestlé. | GERMÁN PARGA – FCB (marketingmagazine.com.my) – FC Barcelona (Barca)and […]
Maybank moves from Zenith to Initiative
(marketingmagazine.com) – By: Malati Siniah Maybank has appointed Initiative, a subsidiary of IPG Mediabrands, as the banking group’s regional media agency. The scope of work will cover five markets – Malaysia, Indonesia, Singapore, Philippines and Cambodia. The agency appointment is for three years, commencing 2017. Managing Director of Initiative Kristine Ong said, “We are […]
How deep is your Brand?
“A tree is known by its fruit; a man by his deeds”. So said Saint Basil. Not necessarily a sentiment shared by all marketers. It has been said before that many believe a brand is known by its logo and theme line. That’s it. Spending […]
