Demand for Advertising & Marketing Professionals Further Declines in Q4
(marketingmagazine.com.my) – Talent within the Advertising and Marketing sector are not likely to have a good chance of landing a new job until the New Year, as online hiring activity continues to decline annually across Singapore, Malaysia and the Philippines. This is according to the Monster Employment Index (MEI), which reported negative growth between […]
Y&R’s Gigi Lee heads to TBWAGroup Malaysia
(marketingmagazine.com.my) – – TBWA\Group Malaysia has announced the appointment of Gigi Lee as chief creative officer, effective January 2017. She will be responsible for driving the creative output across all clients within TBWA\Group Malaysia – which includes Creative Juice and Digital Arts Network. In addition to Lee’s appointment, Sa’ad Hussein becomes chairman TBWA\Group Malaysia, […]
Ogilvy Malaysia adds more creative power
(marketingmagazine.com.my) – Ogilvy Malaysia loads up creative guns with senior hires and promotions. Hor Yew Pong joins the Ogilvy family as the new Creative Director for its Pizza Hut and Coke account, bringing onboard over 16 years of experience from his stints at Saatchi & Saatchi, McCann Erickson, Y&R, Naga DDB and BBDO. One […]
Off the Shelf: Keeping Malaysians Fresh & Clean
(marketingmagazine.com.my) – By: Malati Siniah In today’s saturated market and tough economic conditions, brand marketers are working extra hard to ensure that their latest product is the first thing a consumer reaches out to when out shopping. Off the Shelf is a weekly series where we speak to some of Malaysia’s top brand leaders in […]
Malaysian Digital Association teams up with IAB Singapore for Programmatic & Mobile Training event
(marketingmagazine.com.my) – Malaysian Digital Association (MDA) has teamed up with the Interactive Advertising Bureau (IAB) Singapore for a second successive year to present the Programmatic & Mobile Training event on November 30 2016, at the Eastin Hotel Kuala Lumpur. Entitled IAB & MDA Programmatic & Mobile Training Series in Malaysia, the workshop follows the hugely […]
Proton launches its latest family-friendly entrant
(marketingmagazine.com.my) – Proton ends the year with the launch of Proton Ertiga, the latest compact MPV addition in the country’s auto scene. The new Proton Ertiga is said to be Malaysia’s 1st Compact MPV Energy Efficient Vehicle (EEV). The car is based on the Suzuki model by the same name and is the first model […]
CK leaves Ogilvy and Mather Kuala Lumpur for Shanghai
marketingmagazine.com.my) – As reported in Campaign Brief Asia, Chee Keong Tan (CK) Ogilvy & Mather Kuala Lumpur’s Group Executive Creative Director has moved to join a new Shanghai-based digital agency, Amber China. Entering the new company as their Chief Creative Officer CK is tasked to drive the creative arm of the agency. It was […]
Ted Royer named ADFEST 2017 Grand Jury President
(marketingmagazine.com.my) – Ted Royer, Droga5 Chief Creative Officer, will be 2017 ADFEST Lotus Awards Grand Jury President at its 20th anniversary celebrations. Ranked by Business Insider as #1 of 30 of the most creative people in advertising in 2016, Royer has won more than 100 major awards in a career spanning 20-years. He joined […]
Leo Burnett Malaysia is myFreeview’s Creative Agency
(marketingmagazine.com.my) – Leo Burnett Group Malaysia is the creative agency for myFreeview, the first free digital TV broadcasting service in Malaysia. They are tasked with strategic development and delivery of creative communications for this Digital Terrestrial Television (DTT) project. YohaniYusof, General Manager, Media Prima Berhad said, “Leo Burnett Malaysia has a clear understanding of our […]
Word of Mouth and User Generated Content @ Scale
(marketingmagazine.com.my) – By: Asit Gupta Despite the explosion of paid Influencer Marketing, Word of Mouth (WOM) recommendations of friends, family and colleagues is the most trusted touch point, according to the Nielsen Global Trust study. 92% of consumers trust it completely This form of authentic WOM and User Generated Content (UGC) has become even more […]
