Marketing to Children
(Marketingmagazine.com.my) – By: GS Kumar Kids are a difficult demographic to market to, largely because public opinion and major media so often focus on advertising and marketing’s negative effects on children. In the UK for instance, there is even a “Campaign for Commercial-Free Childhood”, whose director, Susan Linn wrote: “Advertising, in and of itself, is […]
Letter to Editor: GroupM questions Entropia's 100% Viewability
I read your article about the launch of Entropia’s 100% guaranteed viewability offering last week. I think the article and the claim from Entropia is somewhat misleading to the market, and GroupM has a point of view, which we would like to share publicly: “With reference to recent announcement by Entropia claiming to have a […]
Ford gets tough with hitz
(Marketingmagazine.com.my) – To showcase the durability of its Ford Ranger, the brand tied up with local radio station hitz fm to launch the “hitz Ford 24 Hour Challenge” on September 24th. The “hitz Ford 24 Hour Challenge” kicked off at the Astro Bukit Jalil, where the Ranger, manned by a team of 6 hitz Ford […]
webe officially launches in Malaysia
(Marketingmagazine.com.my) – By: Malati Siniah webe (formerly Packet One Networks)Telekom Malaysia Berhad’s (TM) newly launched telco, has officially launched in the local market with a single plan which offers customers unlimited data, calls and SMS for as low as RM79 monthly. Earlier in May the telco invested millions into its pre-launch marketing campaign ‘850 by […]
