#TGIM: How a brand created a fake influencer for social good
(Marketingmagazine.com.my) – By: Malati Siniah On her Instagram grid Louise Delage, a 25-year-old Parisian, lives an exciting life of wild parties and exotic vacations. Having posted her first photo on August 1st this year, in less than two months she built a following of over 90,000 followers. While hundreds constantly ‘like’ Louise’s pictures, many fail […]
The Dragons of Malaysia 2016 BIG winners
(Marketingmagazine.com.my) – Geometry Global Malaysia dominated the 5th ‘Dragons of Malaysia’ Programme with a record 5 Gold Dragons and Malaysia’s leading Marketing Communication Agency. The Agency also captured a ‘Dragons of Asia’ Gold Dragon for their Tiger Radler “Twistmas” Campaign. The following are three Campaigns, which, according to Judges, really stood out this year: – […]
TGV Cinemas announces a new location partner
(marketingmagazine.com.my) – Homegrown health and beauty company Satin Skinz and TGV Cinemas came together as location partners to form Malaysia’s first partnership between a beauty product and a cinema. Through the collaboration, the cinema’s Sunway Pyramid outlet will now be branded as Satin Skinz @ TGV. The outlet will also be decked with Satin Skinz’s […]
Saatchi & Saatchi merges operations in Malaysia
Tan Kien Eng and David Soon with the team (Marketingmagazine.com.my) – In its bid to streamline its operations Publics One Malaysia announced that it will be merging its two units, Saatchi & Saatchi Malaysia and Saatchi & Saatchi Arachnid into one entity. The consolidation, which took effect in October 2016, will now see the agency […]
Ignite wins Acer Malaysia’s social media duties
(Marketingmagazine.com.my) – Acer Malaysia recently handed over its social media duties to Ignite Malaysia. Ignite has been the primary agency in charge of the brand’s ATL creative duties since early this year. In a recently concluded social media pitch led by Ignite’s Head of Digital, LiLian Hor the agency won the account over Publicis One […]
Awakening the Sleeping Lion
(Marketingmagazine.com.my) – By Malati Siniah Research. Write. Copy. Paste Racing against time you try to nail that perfect copy, packaging your brilliance in a zip file and emailing it over to a suit, only to be told that the client changed the brief and once again you face a blank sheet. “Thank You Creativity” It […]
Innisfree engages Malaysian influencers to promote its latest product customization
(marketingmagazine.com.my) – Leading Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customization offering for their range of Cushion compact products. The “My Style, My Cushion” music video, conceptualized by Isobar Malaysia, features five popular Malaysian YouTubers and fashion influencers. The five were chosen by Innisfree Malaysia […]
Outbrain drives APAC growth with two key hires
(marketingmagazine.com.my) – Outbrain, global content discovery platform, has strengthened its leadership team in Asia Pacific (APAC) with the appointment of two industry veterans – Fionn Hyndman as Commercial Director, APAC and Daniel Kundeus as Head of Strategic Brand Partnerships, APAC. The appointment of Fionn and Daniel to its senior management team and the creation of […]
AirAsia’s latest partnership bridges the divide between sectors
(marketingmagazine.com.my) – AirAsia hailed its latest cooperation with Tourism Malaysia in bringing the production of Korean drama “On the Way to the Airport” to Malaysia as a new model of cooperation between the public and private sector. In its latest release the airline noted that Tourism Malaysia recognised the growing phenomenon of tourists visiting destinations […]
Entropia responds to GroupM’s letter
(marketingmagazine.com.my) – “We would welcome GroupM to join us in furthering the viewability standards in the industry. Their explanation of different dimensions of viewability adds more body to this debate, which is healthy, even though some of the points are rather simplistic. Their claim that they were the first to guarantee 100% viewability, is something […]
