Philip Morris brings in a new MD for Malaysia and Singapore
(marketingmagazine.com.my) – Philip Morris International has a new Managing Director for Philip Morris Malaysia (PPM) and Singapore effective 1 October 2016 by bringing in Kang TaeKoo (TK). TK started his career at Philip Morris Korea in 1998, he crossed rapidly over several positions and was appointed General Manager Indochina in 2007 and later to be […]
Malaysia Airlines on the pitch with Liverpool FC
(marketingmagazine.com.my) – Malaysia Airlines Berhad (MAB) just struck a deal with Liverpool FC to become the football club’s ‘Official Global Airline Partner’. Under the partnership, Malaysia Airlines will have access to LED and static board brand exposure at the Anfield Stadium, on the Liverpool FC website, publications and Facebook page. MAS will also benefit from […]
Domino's partners with Pepsi to giveaway Pepsimoji scooters
(marketingmagazine.com.my) –In line with Pepsi’s global “say it with PepsiMoji” campaign, Domino’s Pizza is teaming up with Pepsi, its long-standing beverage partner to offer great prizes up for its ‘The Perfect Deal Contest.’ The campaign will run from October 4th to November 13, customers who participate stand a chance to win up to RM15,000 worth […]
Tencent’s SY Lau on finding opportunities in an interconnected world
(marketingmagazine.com.my) – SY Lau, Senior Executive Vice President of Tencent and President of Online Media Group highlighted at a recent event by INTI how youths today stood to benefit the most from globalization where finding solutions to global issues is of the utmost importance. He underscored that youth should seize opportunities in today’s borderless world […]
20 years of Astro
(marketingmagazine.com.my) – In conjunction with its 20th Anniversary celebrations, Astro is rewarding its customers with free access to Astro Fiesta (CH 996/ HD CH 998) while customers who have connected their boxes can watch on-demand entertainment on OD Fiesta, for free from today till the end of the year. All Malaysians can also enjoy Astro […]
Malaysian Media Conference returns with ‘Datalytics’
(Marketingmagazine.com.my) – As the year comes to an end and you review this year’s campaigns, the question is if will you Sink or Swim in 2017? Now in its twelfth year, the Malaysian Media Conference (MMC) has become a landmark event for all serious marketers, media and creative professionals. With data being the number one […]
Increase your knowledge in Shopper Marketing
(Marketingmagazine.com.my) – In celebrating Pos Ad Media’s 30th milestone in the industry, shopper360 (formerly known as Pos Ad) will be conducting an exhibition and talks on Shopper Marketing this Thursday (October 13th ) from 10am to 4pm at Connexion, Bangsar South. No stranger to the retail industry the event will feature the company’s journey in […]
Viewability Viewpoint: What does Bala have to say?
(Marketingmagazine.com.my) – Last week the hot topic on our website was the question of 100% viewability, with two media veterans airing their opinions on this issue. To gain a new perspective on this topic that’s creating a buzz, MARKETING spoke to Bala Pomaleh, CEO of IPG Mediabrands to weigh in on the issue: What are […]
A landslide win for Geometry Global at the 16th annual PMAA Dragons of Asia
(marketingmagazine.com)- Geometry Global became the most awarded agency by PMAA Dragons of Asia awards, with the agency celebrating its big win at last Friday night’s PMAA Dragons of Asia. The awards celebrate the best in results-driven marketing communications throughout the Asia Pacific. Geometry Global bagged 5 golds, 5 silvers, 5 bronze and the Best Campaign […]
Mindshare launches Content+ in Malaysia with Astro Go Shop as its first client
(Marketingmagazine.com.my) – Mindshare recently announced that it would be partnering with Culture Machine for their first offering under the agency’s Content+ differentiator. The agency announced that Go Shop, the home shopping network under Astro will come in as Content+’s first client. Under this partnership, Mindshare’s clients will have access to Culture Machine’s patent pending Big […]
