On-Target brings on a new biotechnology company
(marketingmagazine.com.my) – EntoGenex Industries (EntoGenex), has appointed On-Target as its agency of choice to run its digital branding and social media management. The biotechnology company successfully ran the ‘Komuniti Bebas Denggi’ campaign together with the Malaysian Ministry of Science and Technology (MOSTI) and other partners last year. Achieving positive results in reducing dengue cases in […]
Malaysia Milk responds to consumer’s feedback with a recall
(marketingmagazine.com.my) – In response to consumer’s complaints, Malaysia Milk has recalled its Marigold HL milk with immediate effect. The company used social media as a platform last Saturday (15th October) to share the news of its recall. According to the statement by the company, 200 ML and 1 ML Marigold HL milk products expiring before […]
Havas Creative Group Asia Pacific gets a new Chairman and CEO
(marketingmagazine.com.my) – Havas Creative Group have announced the appointment of Mike Amour as Chairman and CEO of Asia Pacific effective October 17. Mike will be responsible for leading and driving continued collaboration and growth in one of the most dynamic regions for Havas Group. The appointment is a key milestone in the group’s ongoing efforts […]
CRM Organizes Conference for Digital Radio
(marketingmagazine.com.my) – Commercial Radio Malaysia (CRM) will be organising their signature conference entitled “What? Radio is already Digital?” on Wednesday, 19th October at 2pm to 5pm at Nexus Auditorium for marketing, branding, communications, media and advertising industry professionals. The highpoint of this conference, in collaboration with GfK Malaysia, CRM will be releasing an industry report […]
Dragons of Asia Big winners
(marketingmagazine.com.my) – Award-winning campaigns in both Malaysia and rest of the region were awarded at last Friday’s Dragons Awards. While last week we featured the best campaigns in Malaysia, this week we shine the spotlight on the ‘Dragons of Asia’ campaign winners. The campaign that won big was ‘The Last Word’ done by WWF Hong […]
Grab offers customers an electric ride
(marketingmagazine.com.my) – This weekend, Grab in partnership with Green Tech Malaysia, is offering Grab users to test-drive the Tesla Model S 85 for the first time. This car accelerates from 0 to 100 km/h in 2.8 seconds and has a top speed of 250 km/h. It has been awarded a five-star safety rating. “This is […]
Astro Radio still tops with Malaysian listeners.
(marketingmagazine.com.my) – Even with the vast changes in consumption patterns, radio continues to show solid momentum. According to the latest GfK Radio Audience Measurement (RAM) survey, 97% of Malaysians aged 10 and above are listening to radio of which 76% or 15.1 million listens to Astro Radio stations weekly. Astro Radio saw the number of […]
With Great Apps Comes Great Liability
(Marketingmagazine.com.my) – By: Josh Sklar IT’S a familiar worldwide phenomenon merely weeks old: you’re minding your own business walking (or driving) down the street, struggling to look at the text you’re trying to tap out on your phone when – WHAM, you run into some fool trying to catch a virtual creature for their new […]
AirAsia Rewards ASEAN Paralympic Medal Winners
(marketingmagazine.com.my) – Rewarding the winning athletes from the recent Paralympic games, AirAsia gave away free flights to the game’s Asean winners at a gala event held at the Asian Aviation Centre of Excellence. Gold medal winners received a lifetime of free flights, while silver and bronze winners received five and three years’ worth of free […]
#LookUpLah to Viewablility
(marketingmagazine.com.my) – Earlier this year MovingWalls spearheaded a campaign which brought to light some of the pain points in online advertising. The #LOOKUPLAH campaign bridged the divide between online and offline by highlighting statistics on the key problems in online advertising such as 85% of online ad impressions could be fraud and 76% of online […]
