INTI Survey Reveals Digital Literacy as the Most Sought After Competency by Employers
(marketingmagazine.com.my) – With unemployment at its highest since 2013 at 3.5 percent in July, and continuing to rise, coupled with weak wages and job-growth, has given concern to Malaysians who placed the mounting cost of living as the No.1 priority for Budget 2017. Amid these concerns and the fact that 200,000 fresh graduates are unemployed, […]
AsiaMX brings in a host of new partners
(marketingmagazine.com.my) – Asia Media Exchange (AsiaMX) has announced that a number of regional and local TV channels have signed up to offer premium advertising assets on its market-leading programmatic TV exchange. The advertisers have an access of US$500 million in programmatic advertising assets via AsiaMX. The latest is Discovery Networks Asia-Pacific with access to 19.3 […]
Supermarket needs at your fingertips
(marketingmagazine.com.my) – There’s a new player in Personal shopping and delivery service space. Swiftcow.my a new service which allows shoppers in the Klang Valley to their fulfill shopping needs has officially launched in Malaysia. Tying up with major supermarkets including Tesco, Aeon Big, Cold Storage, Jaya Grocer, BIG – Ben’s Independent Grocer Jason’s Food Hall, […]
Uncovering Datalytics: What will be discussed on November 14th
(Marketingmagazine.com.my) – This year’s Malaysian Media Conference (MMC) will feature the brightest minds in the industry who will speak on the issues that matter to the industry. How to make your data work for you? What creativity’s role in today’s data obsessed world? All those questions and more will be answered on this coming November […]
Global Creativity Report 2016 results announced
(marketingmagazine.com.my) – This year The Cannes Lions International Festival of Creativity received a record-breaking 43,101 award entries from 91 countries. It was judged by 387 jurors and 61 countries won. “We’re delighted to announce the findings from this year’s report, which provides the definitive barometer for the most inspiring and creative work in the world. […]
Understanding the listening habits of Malaysians
(Marketingmagazine.com.my) –Radio listenership in Peninsular Malaysia remains high, with nearly the whole population (97%) or 19.9 million people aged 10 years and above listening in weekly. Based on findings from the latest wave of GfK’s Radio Audience Measurement study, each listener spends an average of nearly 15 hours a week tuning in to the radio. […]
AirAsia gets on LINE
(marketingmagazine.com.my) – AirAsia guests in Malaysia, Thailand and Indonesia can now book and manage their flights directly within the LINE app as part of the LINE Special Deals Program. Guests in those three countries who link their AirAsia BIG member accounts to their LINE accounts will be able to access end-to-end booking and Manage My […]
Online overtakes traditional in TV programming investment
(Marketingmagazine.com.my) –Netflix and Amazon have stepped up their investments in programming spending more than US$7.5 billion last year – more than CBS, HBO, Turner and most countries including South Korea and Australia. Between 2013 and 2015, both companies have more than doubled their annual expenditure on programming. Amazon spent USD 1.22 billion in 2013 to […]
Auntie Anne's to pool all resources in getting its Halal certification
(Marketingmagazine.com.my) – By: Malati Siniah Popular for their golden brown pretzels, global fast food chain Auntie Anne’s which is locally owned by Chrisna Jenio Sdn Bhd has recently come into the spotlight when their halal certification by the Department of Islamic Development (Jakim) was denied for several reasons, including a request to rename their “pretzel […]
Find out who will be speaking at MMC
(Marketingmagazine.com.my) – As we dive into the deep end of data this November 14th at the Malaysian Media Conference (MMC) we will feature nothing but the strongest speakers (or swimmers) in the industry. Look forward to a full day of case studies and real-market experiences from the following speakers: Linda Hassan, Head of Marketing – […]
