Banking groups strengthen their online presence
(marketingmagazine.com.my) – The Malaysian Digital Association (MDA) in its report on the top online entities in Malaysia for June 2016 showed that local banking groups were paying more attention to strengthen their web presence. Holding the top position in the top 20 local web domains for June MAYBANK2U.COM.MY was followed closely by CIMBCLICKS.COM.MY who came […]
Cannes Lions 2016 Showcase: The retailer that celebrated its shoplifters
(marketingmagazine.com.my) – The Grand Prix winner for this year’s Cannes Lions, Harvey Nichols’ together with its agency adam&eveDDB came up with a very interesting campaign to promote its new loyalty scheme, The Rewards App. In promoting its latest scheme offering customers free perks and complimentary services, the brand harnessed the nation’s other great lovers of […]
Bollywood megastar and former White House Creative director to speak at Spikes
(marketingmagazine.com.my) – We are less than two weeks away from Asia’s leading creative festival, Spikes Asia. Apart from rewarding deserving campaigns that bring creativity to greater heights, the festival will also feature key creative leaders sharing their insights. Speaking on event’s first day (21st September) is one of India’s biggest movie stars Anil Kapoor who […]
Milan, Mun Tip and Mei Yeng take on senior roles at Dentsu
(marketingmagazine.com.my) – Dr. Milan Agnihotri, Liew Mun Tip and Chia Mei Yeng have left Leo Burnett to take on key strategic and planning roles at Dentsu LHS and Dentsu One. Joining Dentsu LHS as their Chief Catalyst of Brand Planning and Strategy, Dr. Milan Agnihotri, will be tasked to work out data-driven creative solutions for […]
Secrets from the Dragon Masters
(marketingmagazine.com.my) – MasterClass of the best Marketing Campaigns of the Year! Together with selected Finalists from this year’s Dragon Awards and a panel of industry specialists, experience first hand, secrets in the development, execution and presentation of some of Asia’s Best Marketing Communications campaigns. Date: 7 October 2016 Venue: The Auditorium Sime Darby Convention Centre […]
#CMO2016- All the Glitz, Glamour and Learnings
(marketingmagazine.com.my) – By Malati Siniah Yesterday the much anticipated Chief Marketing Officers Conference, CMO2016, kicked off with a packed room of eager learners from the advertising and marketing fraternity keen to hear the ‘New Realities’ in their Industry. Throughout the day participants were taken through real case studies including Hong Leong Islamic Bank’s digital transformation, […]
AKPK partners with MullenLowe to better engage with the younger generation
(marketingmagazine.com.my) – In conjunction with its 10th year Anniversary, AKPK, the household name in Financial Education and Debt Management aspired to drive a stronger brand presence among Malaysians, especially the younger generation. In line with its strategic-organisation wide transformation, AKPK was looking to move from its current financial education focus, into the financial planning and […]
Sunsweet hands regional advertising duties to FCB KL
(marketingmagazine.com.my) – Sunsweet Growers, one of the world’s largest handlers of dried fruits, today announced that it has awarded FCB Kuala Lumpur its regional business. This is the first time the U.S.-based company has partnered with an agency to create a unified, regionally driven campaign in Asia-Pacific. “FCB’s proposal stood out as one of the […]
Social experiments that showcased Malaysian pride
(marketingmagazine.com.my) – By Malati Siniah We saw some pretty interesting campaigns launched for the year’s Merdeka Day. The celebrations, however, do not just stop on August 31st, with Malaysia Day just around the corner we shine the spotlight on two social experiments that managed to creatively showcase the pride of being Malaysian. The weather, parking, […]
ENTROPIA brings in a new lead
(marketingmagazine.com.my) – Jane Chong, formerly the head of marketing for H&M Malaysia has joined ENTROPIA as Principal, Marketing Commerce, in agency’s latest addition to its leadership line-up. “Understanding the commercial intricacies of marketing beyond text book models, requires one to have lived where the demand chain actually meets the supply chain; where the shelves court […]
