Tesco moves media business from GroupM to Entropia
(marketingmagazine.com.my) – Tesco Malaysia today announced the appointment of Entropia as its new media agency, parting ways with GroupM after three years. Entropia will now be responsible for Tesco Malaysia’s strategic and tactical media planning and buying in support of the retailer’s consumer-centric brand strategy. The retailer began the review in July this year, following […]
Physician Heal Thyself.
(marketingmagazine.com.my) – by Paul J Loosley I met a very bright and erudite young man the other day at a lunch gathering. Next semester will be his third and final year reading MassCom at a local university. Our conversation got around to advertising, as he knew my history and he was looking at picking advertising […]
Digi launches a new creative crowdsourcing platform
(marketingmagazine.com.my) – By: Malati Siniah Digi has just launched a new platform to incentivise creatives to share their ideas and be rewarded. The new website which went live yesterday is a creative crowd sourcing community platform called KreativeCrew. A creative brief is given for each project on the website and based on the campaign […]
Are you a winner?
(marketingmagazine.com.my) – These companies are winners of Gold, Silver or Bronze Dragons Trophies at this year’s ‘Dragons of Malaysia’ 2016 Awards. Winners will be awarded at the “Secrets of the Dragon Masters” event in Kuala Lumpur on Friday October 7 with proceedings starting at 12noon. Dragons MasterClass & Awards 2016 on Oct 7! Together with […]
Record-breaking entries received for Spikes Asia
(marketingmagazine.com.my) – Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region, has today announced a record 5,132 entries from 23 countries. This year’s awards saw an increase of 781 entries since last year. Entries into Healthcare have seen a significant 72 per cent increase, with design (40%) and Direct (34%) also experiencing […]
Dato Vida Live! – What did the audiences have to say?
(marketingmagazine.com.my) – Last week we showed you Dato Vida’s full session at the CMO Conference, this week we bring you some of the hard hitting questions asked by the senior marketers in the audience: • How does Dato Vida benchmark the success or failures of her marketing activities? • When does she know it’s the […]
#TGIM: A recruitment ad with a twist
(marketingmagazine.com.my) – By: Malati Siniah “Choosing a job is about much more than salary or title. Millennials want to work for a company that’s dynamic, purposeful, friendly and where they can make a real difference.” This was why Heineken decided that they would give a personal twist in launching their latest global Employer Brand campaign. […]
Fitness First strengthens its digital footprint with SearchGuru
(marketingmagazine.com.my) – Looking to strengthen its digital presence, Southeast Asia’s largest fitness brands, Fitness First, appointed SearchGuru in May this year to manage its digital presence in Malaysia, Hong Kong, Philippines, Thailand, Indonesia and Singapore to manage its SEO. SearchGuru recently revealed that they achieved over 90% impression share for Fitness First’s branded keywords for […]
Former NSTP Advertisement Sales Director passes away
(marketingmagazine.com.my) – Badrul Hisham Mahzan, the former Advertisement Sales Director of the New Straits Times Press (NSTP), passed away this morning due to a lung infection. Image credits: NSTP Online A report by NSTP shared that that Badrul passed on at 7.45am after being warded for nine days at the KPJ Damansara Hospital’s intensive care […]
Happy Malaysia Day from MARKETING
(marketingmagazine.com.my) – From social experiments to viral campaigns we saw many interesting initiatives from brands for the Merdeka day celebrations, Malaysia Day is no different. Today we spotted an interesting spin of the “Saya Anak Malaysia” song launched by ride sharing app Grab making its rounds online. Also featured in the campaign are Jeff Sandhu […]
