Dentsu confesses to overbilling clients
(Marketingmagazine.com.my) – Following up on an in-house investigation, global advertising network Dentsu last Friday has admitted to overbilling clients. According to global news reports the agency has so far identified 633 cases of overcharging and cheating that totalled around USD$2.3 million. The report highlighted that the fraudulent activity which had been going on for nearly […]
Pitch Watch: A roundup of last month’s big winners
(Marketingmagazine.com.my) – There has been plenty of movements in the market in the past month. Regionally brands such as Vodafone and Diageo picked their winning agencies and locally FCB Malaysia scored big by winning the regional account for Sunsweet. Get caught up to speed and check out the full list of creative and media account […]
Spikes Asia’s big winners
(marketingmagazine.com.my) – The winners of Spikes Asia were celebrated last Friday in an awards ceremony at Marina Bay Sands, Singapore where top industry players gathered to honour the best regional work. This year, a record-breaking 5,132 entries were received across 20 awards and two new Spikes – Music and Digital Craft – were honoured. Network […]
APPIES Malaysia Campaign Spotlight: Wonda’s Golden Idea
(marketingmagazine.com.my) – Following 3 major campaigns after Wonda’s initial launch in 2014, Wonda Coffee was propelled to a very clear number 2 position in the Ready-To-Drink coffee category after Nescafe. As a new product, maintaining momentum was critical to continue establishing the brand in the market. The brand identified some of the major challenges they […]
A unique collaboration between Tonton and Media Prima’s home shopping network
(Marketingmagazine.com.my) – In conjunction with the Malaysia Day celebration and its bid to reward its users, tonton will work hand-in- hand with Media Prima’s shopping network, CJ WOW SHOP. In line with the partnership, the first 1,000 people to subscribe the tonton VIP package from 16th till 30th September 2016 will walk away with shopping […]
Maxis latest plan comes with a smartwatch
(Marketingmagazine.com.my) – Maxis is making it easier for parents to stay connected with their children through their latest plan MaxisONE Kid. The a specially designed postpaid plan comes with an added bonus, a kid-friendly smartwatch. Using the MaxisONE Kid watch, parents can keep tabs on their children’s location and easily communicate with them even if […]
Malaysia in the running for four awards at Spikes
(marketingmagazine.com.my) – By: Malati Siniah Malaysia is off to a good start at the Spikes Asia Awards with four shortlisted campaigns from Geometry Global and Leo Burnett in the running to win some metal. Geometry Global has been shortlisted for two awards under Media and the Promo & Activation categories for their BoardCast campaign done […]
There is much to learn on Oct 7…
(marketingmagazine.com.my) – The MasterClass and Awards Ceremony of the best Marketing Communications Campaigns in Asia will be held on Friday October 7 at the Sime Darby Convention Centre from 12noon. 1.40pm Secrets Behind Global Trends For Winning Marketing Campaigns!Michael Agnew – Head Of Asia-Pacific, Foresight Factory 2.10pm Health Report Card Campaign Sutapa Bhattacharya – Head […]
Kancil takes a break this year to reinvent
(marketingmagazine.com.my) – For the first time in 20 years, the annual Kancil Awards will take a break this year to institute transparency and inclusiveness in a transformative revamp. The revamped Kancil Awards, now scheduled to take place in the first quarter 2017, aims to celebrate creativity that enhances the relationship between brands and consumers by […]
Dato’ Siew Ka Wei appointed as the new Chairman of Tourism Malaysia
(marketingmagazine.com.my) – The Minister of Tourism & Culture YB Dato’Seri Mohamed Nazri Abdul Aziz has appointed Dato’ Siew Ka Wei as the Chairman of Malaysia Tourism Promotion Board, better known as Tourism Malaysia, effective today. Dato’ Siew, is an active leader in the corporate world and is currently serving as Group Managing Director of Ancom […]
