Lions roar all the way to Japan's Septeni Holdings
(marketingmagazine.com.my) – Lion & Lion have signed an agreement whereby Japanese Septeni Holdings (listed on the Tokyo Stock Exchange) will acquire the share capital of Lion & Lion from Nova Founders Capital and management of Lion & Lion for an undisclosed double-digit USD million figure. The deal will see Septeni support the company’s expansion across […]
Entropia commits to stringent standards and 100% viewability
(marketingmagazine.com.my) – The new marketing services company – ENTROPIA has announced that it will guarantee clients, 100% viewability in line with the most stringent standards available globally. Entropia has struck collaborations with several top publishers in this regard, as well as with the most rigorous global ad fraud and brand safety platforms globally. Over the […]
Watch what went down at CMO2016
(Marketingmagazine.com.my) – We brought you the top insights, live sessions and now we are giving you a bird’s eye view of our CMO 2016 conference. • How was the grand entrance of our special guest speaker Dato Vida?• Why does Santharuban T. Sundaram, Group Marketing Manager, Etika Holdings think speakeasy bars are a ‘new reality’• […]
Havas celebrates its launch in Malaysia with a big regional win
(Marketingmagazine.com.my) – It was a double celebration for Havas Media Group with the agency celebrating its Malaysian launch and being appointed regional media agency-of- record for Lenovo following a competitive pitch. The account, which is worth over US$ 10 million, will span across five countries in Southeast Asia – Malaysia, Thailand, Singapore, Philippines and Vietnam, […]
Dentsu Aegis Network establishes Global Data Innovation Centre
(Marketingmagazine.com.my) – Dentsu Aegis Network, a global leader in media, digital and creative communications has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever Research & Development centre of its kind. Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as […]
Big Tree Outdoor leads MRT Corp’s largest advertising concession
(Marketingmagazine.com.my) – Big Tree Outdoor (BTO), is leading a consortium together with OOH media owner Seni Jaya to manage the outdoor exterior advertising concession from MASS Rapid Transit Corporation (MRT Corp). The advertising concession awarded by MRT Corp is divided into three main parcels – Station Interior, Outdoor Exterior and MRT Trains. The Outdoor Exterior […]
Winning case-studies presented by the creators themselves…
(marketingmagazine.com.my) – The MasterClass and Awards Ceremony of the best Marketing Communications Campaigns in Asia will be held on Friday October 7 at the Sime Darby Convention Centre from 12 noon. Together with specially selected Finalists in this year’s Dragon Awards and Industry specialists, attendees will discover secrets in the development, execution and presentation of some […]
BSN puts a unique twist to its latest ad
(Marketingmagazine.com.my) – By Malati Siniah In its latest push to encourage more people to join its annual #BSNSSP campaign, Bank Simpanan Nasional or BSN launched a unique ad campaign which is being well received by local netizens. The #BSNSSP campaign launched in June will run for seven months and is aimed at rewarding its customers […]
Malaysians most active on Instagram
(Marketingmagazine.com.my) – According to a recent study by Kantar TNS, engagment on visual social media platforms namely Instagram and Snapchat has risen sharply in Malaysia. Across Asia Pacific, connected consumers are expanding their use of social media beyond Facebook and testing newer, more visual channels. Malaysians are the most active on Instagram, as the results […]
Tony Fernandes caught up in a Facebook Ad scam
(Marketingmagazine.com.my) –AirAsia’s Group CEO Tony Fernandes was recently linked to several scam ads on Facebook’s sponsored post which prompted users to click on the link to learn the ‘secrets’ to his success. The ads which used Tony’s pictures carried titles which had shock value such as “They will EAT me alive for this!” and “They […]
