Sepang International Circuit banks on Indian sports fans
(Marketingmagazine.com.my) –Tapping into the potential of the 1,191 Indians motorsport fans who attended last year’s F1 race, Sepang International Circuit (SIC), has big plans to tap into the market including a planned office launch in India. As reported in the Times of India, SIC Chief Commercial Officer Sharmila Nadarajah said: “With 1,191 Indians motorsport fans […]
Who will be judging this year’s Spikes Asia?
(Marketingmagazine.com.my) – Spikes Asia has today announced the Jury Presidents to head the 14 juries at this year’s Festival. With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry. “The Asia Pacific region has a unique spirit and continues to […]
Collaboration between the print media players needed
(Marketingmagazine.com.my) – Malaysian Newspaper Publishers Association’s (MNPA) re-elected Chairman Dato’ Mohammad Azlan Abdullah called for close partnerships amongst industry players to gain mutual benefits in a challenging year for print media. While acknowledging that figures of print media experiencing downward trends, Azlan who is also The Chief Executive Officer of New Straits Times Press (Malaysia). […]
MDEC in powering digital Malaysia
(marketingmagazine.com.my) – How does a ‘small-village girl from Pasir Mas’ grow up to drive digital transformation in Malaysia? In her article titled, ‘Driving the digital economy transformation’, Dato’ Yasmin shares her journey going from global companies such as Microsoft and Dell to become the CEO of Malaysia Digital Economy Corporation. Highlighting the key focuses of MDEC, […]
Pos Malaysia inks new deal Malaysian e-commerce platform
(Marketingmagazine.com.my) – Pos Malaysia has inked a collaboration with Shopee Malaysia by providing free shipping for all 12 million of the e-commerce platform’s users. The collaboration, branded as the ‘The Shopee Free Shipping Program’ is an effort by both parties to eliminate the logistic hassle of SMEes by providing sellers a capped subsidy for deliveries […]
Tiger Beer sings a new tune
(Marketingmagazine.com.my) – Tiger Beer launched a new music and art platform, Tiger Jams, to better connect with its fans. The newly launched website, www.tigerjams.com, will mainly focus on providing undiscovered Asian artists a launch pad to showcase their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and […]
Have you heard Renai’s story?
(Marketingmagazine.com.my) – Malati Siniah Today the folks in Sabah and Sarawak will be celebrating their annual rice harvest festival. Better known as Hari Gawai for the people in Sarawak and Pesta Kaamatan in Sabah, the festival is celebrated annually by the indigenous community in West Malaysia. In conjunction with the celebration, Petronas launched an online […]
Major OOH players in Malaysia merge
(Marketingmagazine.com.my) – Kinetic Malaysia, a company under media specialist agency tenthavenue, has entered a partnership with Executor to form a new Out-of-Home entity in Malaysia effective from June 1, 2016. The new entity will combine the clients, staff, data and technology from both agencies and will continue to trade in the market under the Kinetic […]
Outdoor advertising pioneer dies at age 78
(Marketingmagazine.com.my) – Jean-Claude Decaux, founder of the world’s largest outdoor advertising firm, passed away on May27th at the age of 78. According to Forbes, he was worth USD7 billion. Jean-Claude founded his outdoor advertising firm in 1964 and only stepped down as CEO in 2000 handing over the reins to both his sons. Jean-Francois and […]
Astro sees growth in ad income for Q1, banks on sports and digital
(Marketingmagazine.com.my) – Media giant Astro in its Q1 earning announcement highlighted a growth of 10% y-o-y for its advertising income, going from RM136.3 million to RM150.3million. This drove its share of TV Adex and Radex to 34% and 72% respectively. The company attributed its growth to the pull of its various entertainment channels, TV, radio, […]
