Asian brands shine at London’s FAB Awards
(Marketingmagazine.com.my) – Brilliant work from Asia were celebrated at the International Awards show which showcases work done for Food and Beverage brands. Now in its 18th edition, this year’s The International Food and Beverage Creative Excellence Awards (The FAB Awards) took place at The Hurlingham Club in London. Competing on a global stage, the prize […]
#TGIM: 5 Classic Raya ads that didn’t make us cry
(Marketingmagazine.com.my)- By: Malati Siniah Malaysian festive ads are kind of depressing, brilliant, but boy do they bring out the waterworks. In the past years, we have seen plenty of visually appealing and pretty intense Raya festive ads. While I could highlight all of them today, we decided to go through the library that is YouTube […]
The best of APPIES Malaysia on BFM
(Marketingmagazine.com.my) – Last month’s APPIES Malaysia has set the industry abuzz with its revolutionary awards format. Stopping by the BFM Studio for an interview with Angeline Tay, Malati Siniah, MARKETING Magazine’s, Chief Content Officer shared her top picks from the award. • Who made the cut? • What stood out from the winning presentations?• What […]
APPIES Judges in the SPOTLIGHT!
(Marketingmagazine.com.my) – Last month 36 of Malaysia’s best marketing campaigns presented their cases studies on the APPIES Malaysia stage. A total of 10 gold, 6 silver and 2 best presenter awards were given out to the deserving campaigns. What made our panel of 22 judges decide on the winners? Don’t hear it from us, listen […]
Hear how Buzzfeed and Huffington Post won the content game
(Marketingmagazine.com.my) – The Best of Global Digital Marketing conference is back in its 6th year with a special edition on Content Marketing. In today’s digital age, content marketing is more important than ever! If you want to win on major platforms such as Google and Facebook, the key is to focus on good and authentic […]
APPIES Malaysia 2017: Fame Starts Here
APPIES Malaysia 2017: Fame Starts Here 31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING! APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put […]
Another senior hire from IPG joins Entropia
(Marketingmagazine.com.my)- Having recently announced his departure from IPG Mediabrands Malaysia, Ramakrishnan C.N. (Rama) has joined the marketing services consultancy –Entropia, lead by Prashant Kumar. Formerly the Managing Director at IPG Mediabrands Malaysia, Rama has served the agency for 8 years, handling the largest unit in the agency and serving clients such as Johnson & Johnson, […]
New win for Bonsey Jaden
(Marketingmagazine.com.my) – Insurance and financial service comparison site, Go Bear, has appointed, Bonsey Jaden as the lead creative digital and PR partner to run its full suite of integrated communications. In an effort to strengthen its new brand presence via digital and integrated media, Bonsey Jaden will be working cohesively with GoBear to drive business […]
Malaysian Consumers still confident
(Marketingmagazine.com.my) – The Malaysian consumer confidence remain stable at the start of the first quarter of 2016 with 79 percentage points (pp) (dipping one point from previous quarter), according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions released today by Nielsen, a global performance management company. In the latest online survey, […]
F&N invests more into its Raya marketing efforts
(Marketingmagazine.com.my) – By: Malati Siniah The beverage brand, F&N, has collaborated with Media Prima on the media network’s Syukur Selalu Hari Raya campaign. “Historically the F&N brand is synonymous with the Malay community especially during Hari Raya season, knowing Media Prima’s strong influence with the Malay community we saw a perfect match.” Zainal Abidin Musa, […]
