DBKL issues a stern warning to advertisers
(Marketingmagazine.com.my)- DBKL is going right to the source of illegal advertisements by imposing a steeper fine to premise owners highlighted in the advertisements. Premise owners, such as shopping complexes and exhibition halls advertised in the illegal advertisement now face a possibility of suspension or termination of their business licence. In an interview with The Star, […]
Permanis shifts from Carat to Entropia
(Marketingmagazine.com.my)- By: Malati Siniah Following a review, Permanis Sandilands has shifted its media business from incumbent Carat to the newly formed marketing services consultancy – Entropia, led by Prashant Kumar. Beginning next month Entropia will be handling media duties including media buying, reporting and planning for the all of the company’s 18 brands. Speaking exclusively to […]
L'Oréal announces new marketing director
(Marketingmagazine.com.my) – By Malati Siniah Previously with Pepsico Lee Lim Meng has taken on the role of Marketing Director of Consumer Products Division for L’Oréal taking over the role previously held by Saki Goh. Reporting to CD GM, Manashi GUHA. She will be overseeing L’Oréal Paris and Garnier brands.Having first started her career on the […]
L’Oreal’s Saki goes to GCH
(Marketingmagazine.com.my) – By Malati Siniah Saki Goh, former marketing director at L’Oréal is now heading up the marketing division at GCH Retail, a subsidiary of Dairy Farm International Holdings Limited. As the marketing director at GCH Retail Saki will be in charge of the company’s four key brands Giant, Cold Storage, Mercato and Jason’s Food […]
Female creatives take centre stage
(Marketingmagazine.com.my) – See It Be It, the Cannes Lions initiative to support and develop the industry’s underrepresentation of female creatives, has today announced the 2016 cohort. The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent, includes: Marta Fraczek, Senior Copywriter, Saatchi & Saatchi […]
Microsoft makes a billion dollar connection
(Marketingmagazine.com.my) – Yesterday, tech giant Microsoft shook up Silicon Valley when it announced that it was acquiring LinkedIn for $26.2 billion. According to the company, LinkedIn’s branding and products will remain unchanged and will be part of Microsoft’s productivity and business processes segment. The networking site for professionals, has over 433 million members and over […]
Barbie better connects with Malaysian girls
(Marketingmagazine.com.my) – Bringing its global “You Can Be Anything” campaign to the local market Barbie had kicked off an interesting initiative to better connect with its local fans. Launching its Barbie: World of Endless Possibilities Exhibition at Sunway Pyramid held last weekend, fans saw over 200 Barbie dolls; showcasing everything Barbie has been and will […]
A charity betting site for the best in advertising
(Marketingmagazine.com.my) – Ahead of its awards show, Cannes Lions has invited admen around the world to place their bets on creative campaigns they predict will win. An innovative concept brought to life last year, the GuessTheLions.com website is where all admen can place their bets on the most creative campaigns of the year, through micro-bets, […]
MINI drives positive change onto the highway
(Marketingmagazine.com.my) – Did you know: • Malaysia is among the 33 countries which had the highest road deaths at 23.8 deaths per 100,000 inhabitants in 2014. (World average of 18 to 100,000 people.) – Paris-based International Transport Forum (ITF) 2015• Malaysia ranked the third in road fatalities per billion kilometres driven with the risk of […]
APPIES Malaysia 2016 Campaign Spotlight – Cheezy pickup lines that actually worked
(Marketingmagazine.com.my) – KFC saw the opportunity in its Hot and Cheezy burger launch, to reach out to the Millennials. Knowing that Malaysian youths were fickle content consumers, KFC and its agency Ensemble Worldwide decided to tap into programmatic technology to its create brand messaging, by distributing content in a millennial-relevant manner. A move which paid […]
