Lions Live: Dentsu Inc- Thinking Design
(marketingmagazine.com.my) – Design is increasingly becoming a critical competence in business. The influence of design is not limited to the design product, but also extends to the process and thinking of design, as “design thinking” is adopted in considering all aspects of business. When we examine the way designers around the world approach design, we […]
Surviving the Malaysian Appies and 8 key takeouts
(Marketingmagazine.com.my) – Woei Hern Chan, Executive Creative Director at ensemble IPG Mediabrands Alright, so last Friday the Appies happened. My last encounter with it was 2013 in Singapore, and it was an exhilaratingly nerve-wracking event. It’s an award show like no other. Like, seriously. You can’t hide behind your case video and pretty visuals. You’ve […]
#TGIM: David Copperfield performs his advice to marketers at Cannes
(Marketingmagazine.com.my) – Malati Siniah David Copperfield, rakes in almost 4 billion in ticket sales, performs over 600 shows a year and is the most well-known magician in the world. Safe to say, his knowledge on branding is NOT all smokes and mirrors. Kicking off the Cannes Lions Live last Saturday in his session titled ‘Making […]
HAMBUSHED: Woh-Yia-Zah-Key!
BY THE HAMMER – Mild-mannered CEO of Omnicom Media Group (OMG) Malaysia Andreas Vogiatzakis (pronunciation in our headline) is a man who loves his adopted homeland Malaysia as much as all of us. The politically correct may challenge his charm offensive when it comes to bettering things in the industry but Andreas is a man […]
Brands that were faster than a speeding Ostrich
(Marketingmagazine.com.my) – Malati Siniah It’s not every day you see an ostrich running on the highway, which is why the video taken by BFM producer Jeff Sandhu of yesterday’s incident spread like wildfire. Brands were quick to catch on the incident addressing it on social media using the trending hashtag #RunOstrichRun. MARKETING spoke to the […]
WPP brings its dedicated PR arm for Huawei to Malaysia
(Marketingmagazine.com.my) – WPP has brought its bespoke agency, TEAMHW, following up from its win on handling the Huawei’s social media, PR and communications duties in the Southern Pacific and Malaysian divisions of its consumer business. Started up in 2013, TEAMHW is a WPP group providing global communications services to Huawei. While already in Beijing, Shenzhen, […]
Local brands pay tribute to super dads
(Marketingmagazine.com.my) – May was for mums and in June its dad’s turn for the royal treatment. This Sunday (19th June) we pay tribute to the man of the house, however before the celebrations begin let’s take a look at how some of the local brands executed their Father’s Day campaigns this year: 1. Air Asia […]
Malaysian Generation Y’s most beloved brands
(Marketingmagazine.com.my) – Brand Alliance, through its brand leadership platform Influential Brands released this year’s top 2016 brand for Malaysia’s GenY’s (21-31 year olds) To determine Malaysia’s Gen Y’s Top Brands, a partnership was formed with Open University Malaysia Business School (OUM) to conduct both face-to- face and online surveys in the local language. More than […]
4As leads reinvention of agencies.
(marketingmagazine.com.my) – According to a news report from the 4As, the creative marketplace is going through a ‘Revolution’, not Evolution. There is clear danger that unless communications agency leaders respond in a proactive and agile way, they will be left behind. To address this changing tide where the mass market has been replaced by multiple […]
Create gripping content for TV and your next viral campaign
(Marketingmagazine.com.my) – If content marketing is at the heart of your marketing strategy then you will have plenty to learn from Hando Sinisalu at next month’s Best of Global Digital Marketing, content marketing special. No stranger to the content game Hando, founder and CEO of Best Marketing International, is a reputable marketing journalist and researcher […]
