Cannes BIG winners round up
(marketingmagazine.com.my) – The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. The awards saw over 40,000 submission and campaigns from over 70 countries making the shortlist. As we come to the midway point of the awards here is a quick round up of the Grand Prix […]
No roar from Malaysian Lions so far this year!
(marketingmagazine.com.my) – It is Wednesday morning at the Cannes Lions International Festival of Creativity in the south of France. And it is not roaring at all for Malaysia, a country that won the Outdoor Grand Prix here in 2004. We have had shortlists in Product Design and Health, but zero metal so far. Some highlights: […]
‘DUDE, CHEATING IS OVER!’
(marketingmagazine.com.my) – WHEN Hollywood superstar Will Smith is passionate about anything, whether it is his music, TV shows, movies or philanthropic support for eco-friendly bottled water Just Water, his foremost thought is the impact it will have on people. Speaking yesterday in Cannes, Smith said any great work of art, media, entertainment or product requires great […]
Lions Live: Unilever: The Future of Brands
(marketingmagazine.com.my) -Exponential growth and continual disruption are the new normal. Linear and incremental progress increasingly means becoming obsolete. What does the future look like for marketers and the brands we build in this hyper-connected world? Brands will need to walk the line between human and tech to deliver personalised experiential interactions based on a complex […]
Lions Live: Google: Adventures in Virtual Reality
(Marketingmagazine.com.my) – Virtual reality is here. For the first time, you can step inside experiences and feel like you’re actually there. VR lets you travel to faraway destinations, stand on stage with your favorite artists, and play in new worlds. From Cardboard beginnings to fully immersive experiences, Google is bringing virtual reality to everyone. Join […]
Lions Live: The Girls’ Lounge: Gender Equality is No Laughing Matter
(Marketingmagazine.com.my) –Gender parity or gender parody? Sensationalize gender equality to make you laugh…so you don’t cry. Let’s get real. The more women advocate for each other, the stronger our creative industries will be. Hear some unplugged stories from one of the highest profile shows on television and industry leaders about the importance of authentically […]
India’s first transgender pop group wins at Cannes
(Marketingmagazine.com.my) – Malati Siniah How can you take a tea brand and start a conversation on social change? Hindustan Unilever rose up to the challenge and clinched the Glass Lions Grand Prix title at this year’s Cannes festival, beating 155 entries in the category. The Glass Lions or The Lion for Change celebrates culture‐shifting creativity. […]
Media Prima and Pavilion KL forge a new partnership
(Marketingmagazine.com.my) – In conjunction with Ramadan and Hari Raya Aidilfitri, Pavilion KL entered into a first-time partnership with Media Prima Television Networks (MPTN). Through this partnership, all the branding of the TV network’s festive campaign ‘Syukur Selalu’ will be integrated into the retail mall’s festive decoration. The main hero of this partnership is the creation […]
Astro banks on its English viewers
(Marketingmagazine.com.my) – Astro sees value in its English viewership. As its inaugural English trade event the media giant aimed to shed some light on Astro’s English audience – a segment that has long been misconstrued for its lack of viewership and costliness. Astro credited its new audience measurement system by Kantar Media, DTAM, to have […]
Lions Live: Razorfish and Contagious- Cracking the Code of Creativity
(marketingmagazine.com.my) – As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets? We know that great, award-winning creativity can be effective, but what about the conditions in which […]
