Lions Live- Publicis Groupe: Beyond the Big Screen – the Future of Storytelling in Hollywood
(Marketingmagazine.com.my) – The creators of Hollywood tales have mastered the art of storytelling. Yet is the Hollywood model in need of transformation? Disrupters like Amazon and Netflix have changed the way series and films are produced, consumed and shared, while startups like Screening Room propose to cut out the traditional movie theater experience all together […]
Malaysians up in arms over Honda’s LGBT campaign
(marketingmagazine.com.my) –By: Malati Siniah In light of the recent mass shooting in Orlando, American Honda Motor Company, the North American subsidiary of Honda Motor Company, posted on a message of solidarity to the lesbian, gay, bisexual, and transgender (LGBT) community along with a snapshot of their cars representing the community’s rainbow coloured flag. Outraged over […]
An exclusive invitation to our loyal readers
(marketingmagazine.com.my) – Next Tuesday (28th June) we will be celebrating the spectacular wins by Malaysia’s top retail brands at our Product of the Year (POY) awards night. Leading brands, both local and international, fought to win the hearts of our 2,000 consumers who voted. In the end, 23 brands were selected as winners in their […]
Chris Greenough now Managing Partner
(marketingmagazine.com.my) – Launched a year ago, digital recruiting firm Potentio gearing up for the next phase of their growth, elevating Co-founder & Partner Chris Greenough as the firm’s first Managing Partner. He was previously Head of Strategy for Asia at digital agency APD. “Every business is going to be a digital business,” says Chris. “It’s not […]
The top creative & media account shifts
(marketingmagazine.com.my) – It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific courtesy of R3. Find out who, won what in the table below. WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of […]
MARKETING brings Cannes to Malaysia
(Marketingmagazine.com.my) – The 63rd Cannes Lions International Festival of Creativity kicked off last Saturday (18th June) at the Palais des Festivals boasting its largest content programme ever. The awards some call the ‘Olympics of Advertising’ will run up untill the 25th of June (Sunday) and will incorporates three specialist events: Lions Health, Lions Innovation […]
Lions Live: VICE: Spike Jonze and Shane Smith – Making Content We Care About
(Marketingmagazine.com.my) – Shane Smith (Founder & CEO of VICE) and Spike Jonze (Co-President of VICELAND & Academy Award-winning filmmaker) will discuss the importance of making content that young people care about. View the live streaming of this Lions Live Session below: For a full list of the talks and awards we will be streaming from […]
Lions Live: Getty Images: Unfiltered: Storytelling from the Frontline
(Marketingmagazine.com.my) – At a time when authenticity is king and photos are the world’s language, nobody understands their combined power quite like photojournalists. In this conversation, the award-winning photojournalist, author and subject of an upcoming Jennifer Lawrence film, Lynsey Addario, joins the award-winning South African conservation photojournalist Brent Stirton and Getty Images CEO Dawn Airey, […]
Here is what you missed at Cannes Lions
(marketingmagazine.com.my) -You heard our inside scoop and updates on the big winners at Cannes. Now catch a glimpse of the key highlights from the festival so far. Be sure to follow our updates from Cannes Lions here WIN the Content Marketing gameFor the sixth year running, we are bringing back the famous […]
Building on Her Father’s Legacy
(marketingmagazine.com.my) – A larger-than-life figure, Raymond ran a very successful business distinguished by many personal touches. In many ways he was the last of a breed of men who took care of everything, finding time for clients, who later became friends all whilst being there for his family. His traits, both personal and professional rubbed off […]
