New issue of MARKETING talks Product of the Year, single media currency, APPIES Marketing case studies, Made-in-Malaysia ruling….
(marketingmagazine.com.my) – We have come to the middle of the year and nothing earth-shaking has really been happening in our industry. Good people have moved out of big jobs to do their own thing, more talented people have left our shores and talk about our economy taking a beating has been just talk. Or am I […]
APPIES Malaysia 2016 Campaign Spotlight – Twerking towards a Gold
(Marketingmagazine.com.my) – The get ‘Get Cheras to Cheras’ tune is still stuck in many Malaysian’s heads. IKEA and its agency BBH, the creative geniuses behind the campaign, were awarded the best presenter and the gold award for this year’s APPIES Awards. After 20 years, IKEA has opened a new store in Cheras, an underdeveloped area […]
#TGIM: Inspiration from this year’s Cannes
(marketingmagazine.com.my) – The Cannes Lions Festival of Creativity wrapped up over the weekend, here is a dose of inspiration from the awards to keep your creative juices flowing through the week. To follow our coverage of this year’s Cannes Lions click here WIN the Content Marketing gameFor the sixth year running, we are bringing back […]
Yes, we have HAMBUSHED our first lady!
BY THE HAMMER – The wonderful thing about Hambushing Maxis‘ Head of Marketing Services Lau SuLin is that you actually get a story worth writing about. Always ready with an opinion, this feisty lady has been a favourite at MARKETING magazine ever since she won our PowerSuit of the Year award eons ago. After 4 […]
He says, she says and the true story of Rubber Boy disappears
Marketingmagazine.com.my) – By: Malati Siniah While Leo Burnett was waiting in anticipation to see if their shortlisted ad for Petronas would take home Malaysia’s first and only metal at this year’s Cannes Lions, back home a storm was brewing. Allegations were made that the award-winning ad Rubber Boy done by Leo Burnett Malaysia was plagiarised […]
Cannes Lions Live Awards Session
(Marketingmagazine.com.my) –Find out first who’s won Lions in 2016 at the Festival’s official Awards Shows, live from the Palais. Tonight’s awards include: Integrated Lions, Titanium Lions, Film Craft Lions, Film Lions, Film Young Lions Awards, Marketers Young Lions Awards, Masters of Creativity, LionHeart Award, Creative Marketer of the Year, Independent Agency of the Year, […]
Lions Live- M&C Saatchi: Misfits and Madmen
(Marketingmagazine.com.my) –Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate. What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We are going to inject the […]
Lions Live- DigitasLBi: The Future is Rebellion
(Marketingmagazine.com.my) – What can brands learn from the rebel heroes of the internet who are refusing to join the norm and capturing our imagination as a result? In the words of the immortal Frank Zappa, “Without deviation from the norm, progress is not possible”. And yet brands too often seek to fit in with the […]
HAMBUSHED: KKK now in MCIL
(Marketingmagazine.com.my) – Ex-marketing head of Nestle Malaysia, Khoo Kar Khoon, is now independent non-executive director of the Media Chinese International, (MCIL) media group formed by the by the marger of Ming Pao Enterprise Corporation, Sin Chew Media Corporation and Nanyang Press Holdings. Once ranked top 10 in Asia’s Most Popular Person in Digital Advertising, Khoo […]
Lions Live- The Cannes Debate: Ban Ki-Moon, Secretary General of the United Nations
(Marketingmagazine.com.my) – Witness this ground-breaking industry innitiative bringing together leaders of two worlds. In an unprecedented step for the industry, UN Secretary-General Ban Ki-moon will be joined on stage at noon by the CEOs of the “big six” advertising and marketing services groups: WPP, Omnicom, Publicis, IPG, Dentsu and Havas, to unveil a new collaborative […]
