Big Tree Outdoor scores big with Prasarana
(Marketingmagazine.com.my)- Fresh from securing an advertising concession of the Light Rail Transit (LRT) new Line Extension Project from Prasarana Malaysia Berhad, Big Tree Outdoor (BTO), announced a slew of new cost effective offerings to increase their advertiser’s exposure and return on investment (ROI). Earlier today, BTO was announced as the outdoor agency of choice to […]
All about Cannes Lions on BFM
(Marketingmagazine.com.my) – Last week MARKETING stopped by BFM’s Marketing Mojo to discuss the Cannes Lions awards. We went back in time discussing Malaysia’s glory days at the awards, from the first and only time Malaysia nabbed the Cannes Grand Prix Award to the first time we took home the Gold award in 1999. Zooming into […]
5 Insights on Malaysian Snapchat Users
(Marketingmagazine.com.my) – By: Shamim Fareez, Social Analytics Lead, Lion & Lion According to Bloomberg, Snapchat now surpasses Twitter’s daily users by nearly 10 million – no small feat for a platform that is only 4 years old. Yet, despite success, Snapchat has notoriously struggled to provide sufficient data for brands and advertisers. With only basic […]
Tremor Video launches in Malaysia
(Marketingmagazine.com.my) – Tremor Video, a software provider for video ad effectiveness, has strengthened its presence in the Asian region by setting up an office in Malaysia. The move is a follow-up from its expansion into the Asia-Pacific region last year with the acquisition of Australian-based TVN and recent expansion into New Zealand. Making its presence […]
‘Retract or face legal action’ Leo Burnett to filmmaker
(Marketingmagazine.com.my) – By: Malati Siniah In response to the allegations by Tan Chui Mui and Da Huang Pictures, Leo Burnett Malaysia has come out to say that a demand letter had indeed been issued by their lawyers to independent filmmaker and the agency was serious about taking legal actions. Last weekend Tan Chui Mui accused […]
Seven major brands pick Media Prima to launch Raya content
(marketingmagazine.com.my) – Malaysia’s leading brands including F&N, NIVEA, NESCAFÉ Classic, POS Malaysia, TOP, Bank Rakyat and Samsung, has picked Media Prima Television Networks to launch their festive messaging through the network’s festive Raya campaign ‘Syukur Selalu’. Apart from delivering branded capsules, advertisements, music videos, contests and customised content, the ‘Syukur Selalu’ collaborations extend further to […]
Malaysian consumers pick 23 products as Product Of The Year winners for 2016/17!
Left to Right: Ronan Lee – GM of Marketing, 7-Eleven Malaysia; Mark Rozario – CEO, Agensi Inovasi Malaysia; Richard Hall – Managing Director, The Nielsen Company Malaysia; Anthony Lee – GM of Marketing, Village Grocer Holdings; Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop; Harmandar Singh – Director, Product of the Year Malaysia; Tan […]
Toyota drives fast paced action film with Seven Sunday Films
(marketingmagazine.com.my) – Indonesian based film production company Seven Sunday Films has collaborated with Toyota to produce an action-packed short film in partnership with renowned film director Hanung Bramantyo. Titled ‘Love Is A Trap’ the movie features real-life Indonesian celebrity husband and wife duo, Rio Dewanto and Atiq ah Hasiholan. The film takes us from Indonesia […]
Chicken powered smartphones?
Dentsu strengthens its sports network
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), has collaborated with Sportswork Group as the co-exclusive sponsorship agencies for the 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31stAugust 2017 in Kuala Lumpur. As the overall project manager for the 29th SEA Games in Kuala Lumpur, […]
