Facebook Malaysia’s New Faces
(Marketingmagazine.com.my) – Social media giant Facebook has solidified its presence in Malaysia by setting up an office in KL Sentral and hiring former JWT managing director Nicole Tan heading up their local team. Nicole has over 20 years of industry experience in the FMCG, tech, and automotive sectors. Prior to heading up JWT’s Malaysian office […]
Key leadership changes at Ogilvy APAC
(Marketingmagazine.com.my) – Looking forward to further develop its Asia Pacific market, Ogilvy & Mather has appointed Chris Reitermann, current CEO of Ogilvy China and Kent Wertime, current Chief Operating Officer of Asia Pacific, as co-CEOs of the region. Here is a breakdown of the new leadership: Paul Health, Worldwide Executive Director, Chief Growth Officer – […]
Kien Eng to lead Publicis One’s local unit
(Marketingmagazine.com.my) – Publicis Groupe’s newly formed global communications unit, Publicis One has named Tan Kien Eng the Chief Executive Office for its local operations. Brands under the Publicis One Malaysia umbrella include Leo Burnett, Arc, Publicis, Saatchi & Saatchi, Saatchi & Saatchi Arachnid, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread. All agency brands will continue […]
National Sports Complex Takes Shape as Marketing Landmark
(Marketingmagazine.com.my) – By GS Kumar Every nation provides pride of place to its National Stadium, for not only is it the sports avenue, but that for national events as well. So having such a complex takes on national pride. But it’s also common knowledge that such sports complexes can be a bane to the economy and […]
What’s part of Malaysian’s digital diet in 2016?
(Marketingmagazine.com.my) – The Malaysian Digital Association (MDA) released the ranking of the top online portals Malaysians visited in February 2016 based on the data from the comScore MMX and comScore Mobile Metrix services. Here are some key insights from the study: • Two of the top local websites visited by Malaysian’s from their desktops are […]
Word of the Month: MALAYNNIALS
(Marketingmagazine.com.my) – Every now and then we, at marketingmagazine.com.my, look out for a catchy term or interesting turn of phrase that captures the essence of the message or as we say in our magazine masthead the ZEITGEIST: mood of the times. The Astro Universe campaign that kicked of last week seems to have hit the nail on […]
Cannes Lions Jurors Announced: 387 names, 40 countries, 40% women!
(Marketingmagazine.com.my) -The Cannes Lions International Festival of Creativity has completed the announcements of this year’s jurors by naming those who will be a part of the remaining juries at Cannes Lions. Philip Thomas, CEO, Lions Festivals, highlighted the importance of putting together balanced juries to ensure fair judging of the awards, while adding that the […]
Darren Yuen heads to IPG
(Marketingmagazine.com.my) – Having served 19-years at Carat, Darren Yuen has moved to IPG Mediabrands Malaysia to head its youngest media outfit, BPN. At BPN, Darren will be holding the role of Managing Director where he will be responsible for the overall operations and profitability of BPN in Malaysia, as the agency brand continues to grow. […]
Red Box sings a new tune with Redberry Ambient
(Marketingmagazine.com.my) – Red Box Karaoke Group in collaboration with Redberry Ambient has launched TV K, a new media platform, which is already screening ads from popular e-commerce portal Lazada. The new advertising platform, TV K will be an additional screen included in every Red Box room across its 10 nationwide outlets. The platform will also […]
Prashant Kumar HAMBUSHED!
(Marketingmagazine.com.my) – We meet the man everybody says has been keeping silent. Till about a month ago, he was President of IPG Mediabrands World Markets Asia, a company in charge of managing and investing US$37 billion in global media assets on behalf of their clients. Currently, in between jobs, his reputation as a giant-killer when it […]
