TM invests millions into webe’s campaign launch
(Marketingmagazine.com.my) – webe (formerly Packet One Networks)Telekom Malaysia Berhad’s (TM) newly launched digital mobile service provider, has kicked off its pre-launch marketing campaign ‘850 by webe’ to engage consumers ahead of its commercial launch. Lai Shu Wei, Chief Marketing Officer, webe said the 850 by webe campaign gives users a taste of the new mobility […]
Industry backs new pitching guidelines, calls to look beyond creative
(Marketingmagazine.com.my) – By Malati Siniah In its bid to better improve the pitching process between agencies and advertisers the Association of Accredited Advertising Agents of Malaysia’s (4As), announced a new set of guidelines to be released in August this year. Speaking to The Star’s BizWeek, 4As chief executive officer Khairudin Rahim, shared that the guidelines […]
Why would a brand purposely create boring ads?
(Marketingmagazine.com.my) – In its bid to reach out to Malaysian insomniacs, Dunlopillo in partnership with Geometry Global Malaysia repurposed their most detailed, technical product videos to create a series of sleep aids. The “BoredCast” series was created in response to research that showed 81% of Malaysians claiming to not get enough sleep at night*. Capitalising […]
The Art of Storytelling: 4 success tips for SMB Marketers
By: Jyoti Makhija Your brand is not just a name and a logo; its personality is based on all the communication that you deliver to your target audiences, be it verbal, visual or experiential. With the ever-increasing power and influence of communities, social media, content, there is all the more reason for marketers to craft […]
HamRadio talking ‘risks’ on BFM
BY THE HAMMER When BFM’s Maya Tan invites you to her weekly Marketing Mojo show, best be prepared as this rapid-fire producer/presenter can reel off questions on the fly. Like a seasoned pro, her flawless narrative sometimes makes me wonder whether this lady talks in her sleep! Last Friday’s session was no different. Racy, pointed […]
Malaysian documentary goes global
(Marketingmagazine.com.my) – “What time is it when it hits ‘bomb o’clock”, is one of the many poignant quotes one can be expected to take away from ‘Hoka Hey, A Good Day to Die’, a documentary produced by local production company, Monfils Pictures. The documentary premieres in June at the Biografilm Festival in Italy and showcased […]
New lead at FCB after 47 years
(Marketingmagazine.com.my) – Shaun Tay has been appointed to the role of CEO for FCB (Foote, Cone & Belding) in Malaysia replacing T.Renganathan (Nathan), who led the agency for 47 years. In his new role Shaun will be responsible for both FCB and its boutique agency, Ignite, effective immediately. A seasoned industry profession, Shaun stepped up […]
HAMBUSHED: Weng Keong, as he leaves the building!
(Marketingmagazine.com.my) – Anyone in the digital marketing space who does not know Chin Weng Keong is a newbie. In a not-so-previous life, Weng Keong was an advertising creative from JWT before leaving in 1996 to co-found Arachnid which he has run as Saatchi & Saatchi Arachnid after it was acquired by Publicis Groupe in October 2012. […]
Guardian’s first foray into digital for Mother’s Day
(Marketingmagazine.com.my) – A touching video released on Mother’s Day by retail brand, Guardian, made many question, how well do we really know our mums? This was the first time the brand used the digital route to run its Mother’s Day campaign. The “Every day is Mother’s Day” video showcased kids guessing a range of questions […]
#TGIM: Chasing away the Monday blues
(Marketingmagazine.com.my) – Friday, are we there yet? Deadlines galore and piles of emails in the inbox – 5 of which were probably labelled URGENT!!!! (Don’t panic); it’s easy to get caught up in the Monday madness. On the flipside, the first day of the week is a great time for you to set new goals […]
