HAMBUSHED on more than his stations in life!
(Marketingmagazine.com.my) – Datuk Kamal Khalid (DKK) hit the ground running as CEO of Media Prima TV Networks (MPTN) this year after three years as COO of Shared Services for the Group. A Muar boy gone global, he was an investment banker and managed international affairs at the KL Stock Exchange before serving as Head of Communications […]
Mindshare utilises wearable tech for Rexona
(Marketingmagazine.com.my)- In its latest campaign for Rexona, Mindshare launched its first LIFE+ campaign using Bio Wearables Devices and ambient motion sensors for the brand’s Electric Run held early this month at the Selangor Turf Club. Coming on board the run as its official Freshmoves Partner, Rexona’s mandate was to ensure the runners stayed fresh while […]
Shopper360 bridges the skills gap in shopper marketing
(Marketingmagazine.com.my)- In its bid nurture the new generation of talents in Shopper Marketing, shopper360 (previously known as Pos Ad Group) hosted the students of IACT for its Retail Lab training. According to shopper360’s group managing director, Sue Ann Chew, today’s advertising courses are lacking in education on retail advertising and shopper marketing. “There is a […]
#TGIM: Made you LOOK, again!
(Marketingmagazine.com.my) -Before you start your week, here are three creative ads that had everyone taking a second look last week. 1. A gory campaign with heart PETA certainly didn’t hold back on the shock factor when highlighting the cruelty of using leather goods. Working together with Ogilvy & Mather Bangkok, the ‘Behind the Leather’ campaign, […]
INTI and Air Asia back Malaysia’s First Late-Night Show
(Marketingmagazine.com.my) – Watch out Kimmel and Fallon, Malaysia has gotten its first late-night talk show host and its none other than funny man Harith Iskander. ‘Obviously Harith Iskander’ (OHI) is a 13-episode talk show that will air every Saturday at 9.30pm on Astro Awani (Channel 501) According to Faizal Mansor, Chief Executive Officer of Astro […]
3 ways to optimise your customer’s experience
(Marketingmagazine.com.my) – By Daniel Cran, APAC Director, LogMeIn As businesses seek to find their edge in today’s rapidly-evolving digital environment, delivering a consistent, personalized and seamless customer experience across multiple channels has become a top priority for many businesses, both large and small. This is even more crucial now when consumers have easy access to […]
Media Prima wins global awards for traditional and digital broadcast
(Marketingmagazine.com.my) – Integrated media group, Media Prima Berhad nabbed four awards for its documentary and web broadcast series at the World Media Festival in Germany. A competition which attracted over 280 TV stations, media companies and agencies in more than 40 countries from around the world, Media Prima managed to nab the following awards for: […]
Watch the countdown for APPIES Malaysia
(Marketingmagazine.com.my) – Watch the countdown for APPIES Malaysia! APPIES Malaysia 2016 Marketing Conference open for registrations! ‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel. • 36 latest Marketing Case-Studies • 22 marketing leaders as Judges • […]
What do APPIES judges have to say about next week's showdown?
(Marketingmagazine.com.my) – “The shortlisted nominees are required to present their campaigns in person and this allows for interaction directly between the people who worked on the campaigns and the audience. I am looking forward to learn a thing or two from all the presenters who will be sharing the background and ideas behind the campaigns shortlisted.” Santharuban […]
Showcasing Malaysia to the World
(Marketingmagazine.com.my) – For the past five years, Tony Nagamaiah has been at the forefront of promoting Malaysia in the major events scene as Malaysia Major Events’s (MME) General Manager. As the head of the division that comes under the Malaysia Convention & Exhibition Bureau (MyCEB), Nagamaiah has travelled the world to bring home some of […]
