Presenting the 2016 agency shuffle, find out who, won what.
(Marketingmagazine.com.my) – Fresh off Malaysia Airlines announcing its new digital, media and social agency, we have a list of account wins by agencies in Malaysia and the Asia Pacific courtesy of R3. Find out who, won what in the table below. APPIES Malaysia 2016 Marketing Conference open for registrations! ‘2-day MBA’ in Marketing, […]
LIVE at the APPIES- Day 2
(Marketingmagazine.com.my) – You heard from us on Day 1, now follow us on our LIVE updates for Day 2 at the APPIES. Want to get more background info on our speakers visit, our APPIES website at www.appies.com.my. Straight to the campaigns – Day 2 kicks off and we get straight into the thick of things.The […]
LIVE at the APPIES- Day 1
(Marketingmagazine.com.my) – Stay tuned as we bring you fresh insights from our APPIES event. For a background info on our speakers visit our APPIES website at www.appies.com.my GOOD MORNING! – What an amazing crowd we have today, the creative folks of the advertising world together in one room bright and early, waiting for our event […]
MARKETING goes LIVE at the APPIES
(Marketingmagazine.com.my) – For those of you attending tomorrow’s APPIES, get ready to be amazed by the brilliant campaigns and insightful talks by some of the biggest brands including Uniliver, Astro, AIA, L’Oreal and more. To our loyal readers, we want YOU to experience a piece of the action. MARKETING will be providing you LIVE […]
‘pUp SYNDROME’, hilights an important issue
The campaign highlights the healing power of dogs
U Mobile unites the nation under one race
(Marketingmagazine.com.my) – By Malati Siniah Telco provider, U Mobile in its latest Bangsa Bola campaign, connected with local football enthusiast by tapping into the power of twitter to create a platform uniting fans under one hashtag. The campaign was conceptualised as the telco brand was the sponsor of the Malaysian Piala FA and Liga Premier […]
Connor’s gets Straight to the Pint
(Marketingmagazine.com.my) – In its latest campaign for Carlsberg, Havas Worldwide Malaysia launched a new campaign for its Connor’s Stout Porter brand aptly titled ‘Straight to the Pint’. Targeted at consumers between the age group 25-40, the message behind the campaign was to showcase the brand as a no-nonsense beer, that is just made right. The […]
Plugging the talent gap in media
(Marketingmagazine.com.my) – By Malati Siniah The media industry is becoming more specialised, with new jobs being created as quickly as Google changes its algorithm or Facebook getting its latest update. Agencies need to keep their finger on the pulse of academic institutions to attract fresh graduates with the right skills for the industry. “Today we […]
Malaysia Airlines names media, digital and social agencies
(Marketingmagazine.com.my) – Malaysia Airlines Berhad has appointed Group M, Mirum Singapore and Rally Worldwide as the national carrier’s media, digital and social media agencies In its effort to strengthen its brand presence via digital and integrated media, Group M and Rally Worldwide, will be working cohesively to assist the airline in driving business revenue which […]
#LOOKUPLAH brings disruption in both worlds
(Marketingmagazine.com.my) – Spotted these ads while walking or driving along Kuala Lumpur? Curious? Well if you were a finalist at this Thursday’s APPIES conference, these ads might ring a bell. For those who are not, IKEA, OCBC and TM will be presenting their winning case studies at our ‘TED for Marketing’ conference this Thursday & […]
