IPG makes Malaysia proud in Rome
(Marketingmagazine.com.my) – IPG Mediabrands Malaysia took home 4 awards at the Festival of Media Global (FOMG) 2016, held in Rome, Italy. The agency was the only Malaysia agency who won at the awards. The agency bagged 1 Gold and 3 Bronze in solely digital medium categories, for their work in video, programmatic and mobile, the […]
APPIES Malaysia 2016 Campaign Spotlight – The Cat that stole our judges' heart
(Marketingmagazine.com.my) – This week we shine the spotlight on the cat who not only stole the hearts of the Malaysian online users but also our APPIES judges. Winning the Gold award under the consumer services category is the campaign, ‘Kucing Happy – How a conventional bank made itself relevant in the age of social media’ […]
How Advertisers can win with Mobile Advertising
(Marketingmagazine.com.my) – By: Joey Chee, Sizmek Regional Director, SEA In advertising, the 10 second Snapchat video is becoming the new 30 second commercial – well at least for the millennial market. The content format is fast, short and compelling. For sure, how generation Z views and interacts with content today is a signpost towards the future […]
Huawei retracts statement made against competitor brand
(Marketingmagazine.com.my) – By: Malati Siniah Huawei’s press release of its latest P9 phone has been thrust into the spotlight when local tech website, Malaysian Wireless, highlighted comments made by the brand on its competitor Samsung. In its article titled “Huawei says: Samsung Galaxy S7 edge in Malaysia “disappointing”, “over-pricing” & “lacking innovation” published yesterday, the […]
Levi’s adds local personality into its global campaign
(Marketingmagazine.com.my) – As extension of its global ‘Live in Levi’s’ brand campaign, Levi’s launched its local version of its ‘We are Original’ campaign featuring 21 Malaysian personalities from various fields. A blend of new faces and legendary stars, the Malaysian version of ‘We Are Original’ personalities include YouTube kings Jin Lim and Rueben Kang, sport’s […]
Apprentice-inspired student camp makes media awesome
(Marketingmagazine.com.my) – In its bid to groom a new generation of savvy media planners, Malaysia Publicis One’s media agency brands, Starcom MediaVest and Optimedia, organised an ‘Awesome Media Camp’ inspired by the reality talent game show, “The Apprentice” for recent university graduates. The main focus of the camp was to provide the students with real-world […]
CRM announces new lead, members and partnership
(Marketingmagazine.com.my) – Commercial Radio Malaysia (CRM) elected Datuk Jake Abdullah, the Chief Executive Officer of Astro Radio, as their new president. Also joining the body are three new members, iMalaysia For Youth (iM4U FM), Cense Media Sdn Bhd (Kupi Kupi FM) and Husa Network Sdn Bhd (Manis FM). The new additions mark the body’s highest membership […]
Mountain Dew pushes new boundaries for advertising
(Marketingmagazine.com.my) – By Malati Siniah When Mountain Dew rolled out it its ‘First to Dew It’ campaign, the brand wanted to embody the spirit of the campaign – ‘It doesn’t exist until you do it’ when launching its own marketing efforts for the brand campaign. With its main focus on encouraging consumers to be as unique […]
#TGIM: This lady’s laugh can cure anybody’s Monday Blues
(Marketingmagazine.com.my) – By Malati Siniah Before you type out your next angry email, take some time off to watch the video below. Now, don’t you feel much better? Candace Payne infectious laughter coupled with Wookie’s growl seemed to be the recipe for her Facebook Live video’s viral success over the weekend. Recording live in her car […]
APPIES Malaysia in golden form in its first year!
(Marketingmagazine.com.my) – APPIES Malaysia, organized by MARKETING Magazine, made its first mark on Malaysian shores last Thursday & Friday (19th & 20th May), having been held in Singapore for the past seven years. A total of 10 gold, 6 silver and 2 best presenter awards were awarded to brands including IKEA, L’Oréal and Mc Donald’s who […]
