Driving the radio industry forward with youth
(Marketingmagazine.com.my) – Media Prima Radio Network (MPRN), has signed a collaborative Memorandum of Understanding (MoU) with the Management & Science University (MSU) to develop broadcasting programmes, modules and consultancy-related services for the next three years. The collaboration will also include industry training placements within broadcasting, the expansion of existing academic training programmes, as well as the sharing of expertise […]
The Star Online ranked as the top news site in Malaysia
(Marketingmagazine.com.my) – In the latest The Malaysian Digital Association (MDA), monthly rankings for the top online entities, The Star Online topped the charts as the top news portal visited from Desktops computers in Malaysia for the month of March. In the same category, the top five sites listed following up from The Star Online was […]
Print still going strong for NST
(Marketingmagazine.com.my) – There has been much debate in the past years on the future of print. Last year however ended on a slightly sweeter note for The New Straits Times’s (NST) which recorded an 11 per cent increase in circulation between July and December last year, according to its report by the Audit Bureau of […]
Go Bear appoints new marketing head
(Marketingmagazine.com.my) – Insurance and financial service comparison site, Go Bear, has appointed, Amelia Lim as its Head of Marketing to strengthen its presence in Malaysia. Prior joining the startup, Amelia headed her own PR agency, Perseid Consultancy, which was acquired within 2 years of its operations. Her experience of 18 years in the PR and […]
#TGIM: Tony the new MAS CEO?
(Marketingmagazine.com.my) – By: Malati Siniah In a cheeky social media post, king of the skies Tony Fernandes, Air Asia’s boss took a jab at the latest developments with his competitor Malaysian Airlines (MAS) Capturing a moment at his visit to the ‘Graduan’ job fair over the weekend, Tony shared his visit to the MAS booth […]
UK-based live events agency expands to Malaysia
(Marketingmagazine.com.my) –United Kingdom based, live event production company, Liquid Media recently extended its network to Kuala Lumpur with the agency already working for a host of local brands including iM4U and ASTRO. Operating throughout Europe and across the world, Liquid Media produces conferences, product launches, award ceremonies, road shows and outdoor events. The Liquid Media […]
New lead at Nestlé Malaysia as Khoo Kar Khoon departs
(Marketingmagazine.com.my) – By: Malati Siniah Industry strongman, Khoo Kar Khoon, Nestlé Malaysia’s Communications Director has moved on from the company, as Eugene Chan, Communication Director from Nestlé Thailand takes over. Speaking to MARKETING, Khoo shared that he was glad to have graduated from the ‘University of Nestlé Malaysia’ where he had gained invaluable experience, executing countless […]
BBDO wins 2-year contract for Guardian
(Marketingmagazine.com.my) – Guardian Health and Beauty Malaysia has appointed BBDO Malaysia as its creative agency for all Guardian Malaysia’s marketing campaigns beginning August 2016. The appointment is for a period of 2 years. Following a round of pitching, BBDO was selected as the agency of choice as it ‘demonstrated a solid creative offering delivered through […]
HAMBUSHED: Last of the Mad Men?
(marketingmagazine.com.my) – BY THE HAMMER After completing Form 6, T Renganathan joined advertising college IACT, then known as Joint Education Committee (JEC), as a pioneer student. “My early experience and lessons learned from the masters of the industry were the tipping point”. When he returned to Associated Publicity or AP it was called then, the agency […]
Prashant goes from utopia to Entropia!
(Marketingmagazine.com.my) – Prashant Kumar, former President of IPG Mediabrands in Asia world markets and CEO of IPG Mediabrands Malaysia, is going to lead an experimental marketing services consultancy called Entropia, now in its Beta phase and slated to launch in Malaysia in July. Entropia – a hybrid name joining Entropy and Utopia – denotes the […]
