Samsung Electronics Named Cannes Lions Creative Marketer of the Year
(Marketingmagazine.com.my) – The Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics. Terry Savage, Chairman, Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their […]
Google Ignite Is Back For Another Round
(Marketingmagazine.com.my) – Google Ignite, a training-to-internship programme piloted by Google Malaysia in July last year is now back for the second year. The programme focuses on the development of digital marketing skills on Google platforms inclusive of certification for Malaysian university students. This year, the training program involves 16 university campuses: HELP University, INTI International Universities […]
Welcome to the future of advertising and social media
(Marketingmagazine.com.my) – Every innovation has its risks, because I’m going to replace the right, by the doubtful, and even when true turns up so right, and doubtful whether so doubtful. This doubt so present in the head of large marketing directors has a response, you have to change because the world changed. Invest in Big Data […]
Cloudera in collaboration to groom more data professionals in Malaysia
(Marketingmagazine.com.my) – Cloudera, the global provider of the fastest, easiest, and most secure data management and analytics platform built on Apache Hadoop and the latest open source technologies, today announced the BASE (Big Analytics Skills Enablement) initiative – an industry-led ecosystem that is designed to groom a future workforce of data professionals. Designed to strategically fill […]
Gif Your Feelings with Coca-Cola’s Latest Campaign On Clear Channel Play.
(Marketingmagazine.com.my) – ‘Taste The Feeling’, Coca-Cola’s latest global creative campaign kicked off in Singapore with a sophisticated execution on Clear Channel Play digital screens. This highly interactive digital out of home campaign uses colour detection to trigger a fascinating phototaking session with Coke. “Taste the feeling” aims to capture life’s everyday moment with Coke – the uplifting refreshment of […]
APPIES Malaysia gets over 50 entries in year one!
(Marketingmagazine.com.my) – The APPIES Malaysia 2016 Marketing Awards made a sterling start with a record number of entries in its inaugural year. Over 50 campaign submissions were received by closing time, covering major industry categories like FMCG, non-FMCG and Consumer Services to Probono/Cultural/Government, Consumer Durables and Food & Beverages. On May 19 & 20 at the […]
Using Context And Creativity On Digital OOH , Biore Creates Impact
(Marketingmagazine.com.my) – Kao Singapore has launched its latest creative campaign, ‘Bioré UV Perfect Spray’ to drive awareness and educate commuters on the damaging effects from exposure to the sun’s ultraviolet (UV) ray, which cannot be seen with a naked eye. Using context to deliver the right message is key. The Bioré UV Perfect Spray campaign leverages thecontextual trigger […]
Andrew Lee Ascends to 4As VP Role
(Marketingmagazine.com.my) – Andrew Lee ascends to the role of the Association of Accredited Advertising Agents of Malaysia (4As) Vice President following the resignation of Irene Wong. Lee has served on the 4As Council for more than four years. He was also the Organising Chairman of the Putra Brand Awards for the last two years, and will […]
Students Grade Teachers in Report Card of Happiness
(Marketingmagazine.com.my) – INTI International University & Colleges has released a special video to kick-off its fifth annual #Dedicated2Cikgu campaign. Entitled “Role Reversal”, the two-and-a-half-minute long video took on Report Card Day in an unconventional way when a student is seen grading his teachers instead. “Teacher’s Day is all about celebrating educators; and we wanted to retain […]
Permanis’ 5 Dimensional Team
by Poonam Balan Entry into the Malaysian book of records for having produced the “First Print Campaign Using Five Senses” for the launch of Wonda coffee, doesn’t begin to describe the unsurmountable enthusiasm and very realistic disregard for limits, which this team embodies. The Permanis team, rightfully called so, are indeed the sweetener, cherry-on-the-top kind […]
