Suria FM launches new single, ‘Bangkit’
(Marketingmagazine.com.my) – Suria FM has launched a new single featuring a three-way collaboration between popular artistes Hazama, Dayang Nurfaizah and local rapper Aman Ra. The three-minute song, titled Bangkit, is the radio station’s first in-house production this year, and is aimed at inspiring today’s youth to pursue their dreams and aspirations. The song was composed by […]
Advertising Filmmakers Mark 26th Anniversary As Partnerships Get Entrenched
(Marketingmagazine.com.my) – The Malaysian Association of Advertising Filmmakers, recently held their 26th Annual General Meeting in Kuala Lumpur. Fresh from their triumph of having implemented an industry agreement, by collaborating with advertising agencies and advertisers’ associations, that laying down in detail complex and other areas based on the law and industry wide experience. Khoo Kay Lye […]
MullenLowe Partners Domino’s for Next Phase of Brand Journey
Indonesia Contemplates a Handsome Pay-Off for Tax Dodgers
(Marketingmagazine.com.my) – WHAT is the best design for a tax amnesty? Some object to them all, since they reward those who have broken the law. Others argue that maximising revenue should be the goal. The OECD nods at both philosophies, suggesting that an amnesty should cost the tax-dodger less than if he were caught by the […]
Creativity In Mobile Dispels Lack of Originality in Asia Tag
(Marketingmagazine.com.my) – How marketers in Asia are using mobile is helping to dispel the myth that this region lacks originality and is only good at copying work done elsewhere, the CEO of digital agency Lowe Profero has suggested. Writing on LinkedIn, Wayne Arnold, who is based in Singapore but has a global role, said that what […]
What Makes Marketers Tick When It Comes To Native?
(Marketingmagazine.com.my) – Research reveals consumer engagement is the number one reason marketers use native advertising. Global content marketing agency King Content and marketing intelligence company Warc surveyed more than 300 advertising and marketing professionals across 16 Asia-Pacific countries. Respondents included brand owners, creative and media agencies, media owners and content experts. Questions addressed how marketers are […]
New Chief Executive Officer, MEDIA PRIMA DIGITAL Appointed
(Marketingmagazine.com.my) – Media Prima Berhad, Malaysia’s largest integrated media group announced the appointment of Rafiq Razali as the Chief Executive Officer of Media Prima Digital (“MPD”). He assumes his role effective 15 April 2016. The 31 year old Rafiq, holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University, United States […]
BOH Limited Edition Packages Take on The Theatrical for the 13th BOH Cameronian Arts Awards
(Marketingmagazine.com.my) – In conjunction with the 13th BOH Cameronian Arts Awards, BOH Plantations Sdn. Bhd. (BOH) has released the limited edition BOH Cameronian Gold Blend packages in tribute of three performing arts genres in Malaysia – Bangsawan, Wayang Kulit and Mak Yong. Following this year’s theme of ‘Yesterday for Tomorrow’, the canister packages combine traditional Malay […]
Matt Breaks Loose from Mongoose!
(Marketingmagazine.com.my) – Matt Bellotti, Chief Content Officer at Mongoose Media, leaves Malaysia this May after nearly 11 years here during which time the media company expanded from nine staff and one magazine (Expatriate Lifestyle) to well over 100 employees across five further flagship brands (Time Out KL, Esquire, Men’s Health, ELLE and Women’s Health) in Malaysia […]
Creation of Boutique And Community Bank Can Meet SMEs Financing Needs: SME Corp CEO
(Marketingmagazine.com.my) – The creation of a boutique and community bank can cater for the financing needs of small and medium enterprises (SME), says SME Corporation Malaysia Chief Executive Officer Datuk Hafsah Hashim. She was commenting on a proposal by the Sultan of Johor Sultan Ibrahim who suggested on Thursday that the state government set up its […]
