Lucozade Sport Kickstarts ‘Fuel Your Performance’ Campaign
(Marketingmagazine.com.my) – The Lucozade Sport “Fuel Your Performance” Campaign got off to an energetic start recently at its first running clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes. The exclusive event was the latest in a series of campaign activities designed to engage with Malaysian runners and an ongoing effort to bring its […]
More than 20 ad account moves since Jan!
(Marketingmagazine.com.my) – This is the news about the good news, the sad news, and the not so sure news. Whether it is good riddance to bad rubbish, or it brings good fortune to an agency, people come, people go. And they usually follow accounts that are won or lost. We take a look at R3’s latest New […]
36 campaigns shortlisted from field of 53 for APPIES Malaysia 2016
(Marketingmagazine.com.my) – Kuala Lumpur, 20 April 2016 – The APPIES Organisers and Advisory Council have today announced the 36 shortlisted campaigns which will contend for honours at APPIES Malaysia 2016, covering major industry categories like FMCG, non-FMCG and Consumer Services to Probono/Cultural/Government, Consumer Durables and Food & Beverages. On May 19 & 20 at the […]
Google and Facebook Lead Digital Ad Industry to Revenue Record
(Marketingmagazine.com.my) – Google and Facebook Inc. claimed the largest share of the booming U.S. digital advertising market in 2015, pulling away from smaller rivals, according to two industry reports this week. Online advertising revenue in the U.S. reached a record of $59.6 billion last year, up 20 percent from 2014, the Interactive Advertising Bureau said in […]
Race to Sustainability – Earth Day 2016
(Marketingmagazine.com.my) – Today is celebrated the world over as Earth Day. The very first Earth Day was celebrated on April 22, 1970. This day was created by American Senator, Gaylord Nelson, to make people aware of the importance of keeping our planet healthy and clean. On that day, people made promises to help the environment and […]
More Than Just TV: Media Prima Ups The Ante
(Marketingmagazine.com.my) – The leading fully integrated media company in the country, Media Prima has more good news for its audiences and clients. Media Prima Television Networks (MPTN) has announced a whole host of new content and initiatives aimed at ensuring its leadership status in all genres, including the lucrative Chinese and Malay digital landscape. At its […]
The man who came to Malaysia is driving Bernie Sanders' digital campaign!
(Marketingmagazine.com.my) – If you all recall, fresh after Obama’s election victory in 2008, MARKETING magazine brought Scott Goodstein (cover picture) founder of Revolution Messaging to Malaysia for a series of talks to our industry here. Well the man behind Bernie Sanders’ social media today is none other than Scott and Revolution Messaging. In addition to Scott, […]
Carlsberg Malaysia has New MD
(Marketingmagazine.com.my) – Carlsberg has announced some leadership changes for its operations in this region. The present Managing Director in Malaysia, Henrik Juel Andersen will take on the same position on 1 July 2016 for Lao Brewery Company Ltd (LBC). Lars Lehmann, aged 49, the current Regional CEO, Western Europe Challenger Markets of the Carlsberg Group, will […]
ISENTIA Enriches Insights with Facebook Topic Data
(Marketingmagazine.com.my) – Asia-Pacific media intelligence company Isentia has announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide access to aggregated Facebook topic data. Facebook topic data contains rich metadata for analytics and insight, with over 60 attributes to filter and analyse content, topics, hashtags and links. Additionally, every piece of […]
Malaysia Issues Draft Medical Device Advertising Law
(Marketingmagazine.com.my) – The Medical Device Authority of Malaysia (MDA) has issued a draft of the “Code of Advertisement for Medical Devices” to provide guidance “in ensuring good marketing practices and advertising messages which promote the quality use of medical devices in a socially responsible and ethical manner.” According to the Guidance Document, only registered devices can […]
