‘Save Now’ Mindset Prevails In Hong Kong
(Marketingmagazine.com.my) – More than one in every four (27%) online consumers in Hong Kong say they ‘disagree completely’ with the notion of enjoying life today and worrying about savings and investments later—the highest level among all countries surveyed globally. On the other end of the scale: China has the highest proportion of consumers of all the […]
Celcom To Allocate Up To RM2 b In Capex For 4G LTE Development
(Marketingmagazine.com.my) – There is good news for those using Celcom services. Celcom Axiata Bhd will allocate up to RM2.2 billion in capital expenditure over the next five years to deploy and manage its 4G LTE network across Malaysia. Chief Executive Officer Datuk Seri Shazalli Ramly said the network would be developed through its collaboration with Ericsson […]
Sizmek Further Expands Programmatic Business Unit in Southeast Asia
(Marketingmagazine.com.my) – The open ad management company for multiscreen campaigns, Sizmek, has added three new executives to its Southeast Asian Programmatic Business Unit, including digital industry veteran Po Yean Ng (pic) to head up Asia-wide operations. The company announced that Po Yean has been appointed as Sizmek Director of Operations, APAC and will be tasked with […]
What marketers are saying about themselves
(Marketingmagazine.com.my) – By The Hammer If the latest IBM Global CMO Study launched at The IBM BusinessConnect2016 event recently in KL is anything to go by, Marketing is in for a massive wardrobe makeover. Since a total of 723 CMOs from more than 50 countries took part in CMO Study, let’s sit up and take note…. […]
All Sectors Show Improved Growth Rates for February-March
(Marketingmagazine.com.my) – All sectors and occupational groups exhibited improved growth rates between February and March, according to the Monster Employment Index (MEI) Malaysia. The index is a monthly gauge of online job posting activity index and published by US-based Monster Worldwide Inc. It showed that the country’s online hiring for March, despite declining 11 per cent […]
How many brands will shine on stage come May 19 & 20?
(Marketingmagazine.com.my) – We know they say Less is More! That’s why we shortlisted only 36 campaigns from 53 submissions for the coming APPIES Malaysia Conference at the EASTIN Hotel next month. On May 19 & 20, all shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral […]
Local Entrepreneurs Keen On Saudi Market
(Marketingmagazine.com.my) – Thirty local entrepreneurs in the food and services industry are attempting to tap the West Asian market through their participation in Saudi Food, Hotel and Hospitality 2016 in Jeddah, Saudi Arabia. The four-day exhibition, to be held from May 9-12, will see the participation of over 20 countries including Bangladesh, China, India, Italy and […]
MAA & WFA Global Marketers Conference
(Marketingmagazine.com.my) – The Malaysian Advertisers Association and World Federation of Advertisers (WFA) have collaborated to bring some of the industry’s leading lights to share brand insights and gearing it for success. The Global Marketing Week (GMWKL) was held in South East Asia for the very first time and Kuala Lumpur, Malaysia was the proud host of […]
Malaysia in 2016: Visions and Vulnerabilities
(Marketingmagazine.com.my) – by Sue-Anne Lim, Chief of Group Insights & Strategy, Dentsu Aegis Network Malaysia Only 4 years away from Malaysia’s Vision 2020, set by previous Prime Minister Tun Dr. Mahathir to be a developed high-income nation, 2016 will continue to be rocky for Malaysia. This is not just due to a scandal-plague domestic front but […]
Latest issue of MARKETING is music to marketing!
(Marketingmagazine.com.my) – The last two months have been most eventful for the Malaysian marketing communications industry. This issue of MARKETING journeys though the awards festival, the latest Global IBM CMO Study, a take on Big Data, innovative new advertising formats in outdoor and landmarks, and more… CONTENT HIGHLIGHTS Cover Story: The MPRN Radio StoryAt 40-something, he […]
