APPIES Malaysia full programme revealed!
(Marketingmagazine.com.my) – Conference registrations now open at http://www.appies.com.my/files/Appies_Conference_Form.pdf For Group Discounts: Click here For assistance, contact Ruby: 03-7726 2588, [email protected] APPIES Malaysia 2016 Marketing Conference open for registrations! ‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the […]
Blak Labs ‘rewrites history’ for Singapore Museum
(Marketingmagazine.com.my) – Independent creative agency, Blak Labs has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum, the latest blockbuster exhibition at the National Museum of Singapore. This highly anticipated exhibition showcases an extensive collection of over 200 stunning artifacts from around the world, encompassing over two million […]
Facing Up To the Challenges of Change
(Marketingmagazine.com.my) – This year, 2016, is thought to be plagued by the disruptive influence of technology on business as we know it which could have a most profound significance. Dato’ Yasmin Mahmood, the CEO of Malaysian Digital Economy Corporation (MDEC) in her recent article published in The Star on 16 January, believed that we are in […]
The Radio Story: Making Waves On Air!
(Marketingmagazine.com.my) – At 40-something, he sits at the helm of a growing network of radio stations that have won their fair share of listeners. Seelan himself began his career as an “announcer” – a term that has been resurrected of late – no longer do you have DJs – Why? Because there are no discs to […]
Campaign Showcase: New Mini Clubman
(Marketingmagazine.com.my) – In January this year, Saatchi & Saatchi Malaysia was appointed the communications partner for Mini. The agency recently handled the launch of the new MINI Clubman campaign involving two web films ‘Hit Chaser’ and ‘Things Maker’. The campaign delved deep into the lives of some of the more inspired youths in Malaysia and created […]
YouTube to introduce six-second 'Bumper ads'
(Marketingmagazine.com.my) – Mobile annoyance: Soon you won’t be able to skip YouTube’s six-second ‘bumper ads’. — Google Product Manager Zach Lupei announced that YouTube videos viewed on smartphones and tablets will start with a six-second “bumper ad”. Described as “little haikus of video ads”, the new bumper ads of six seconds will not be skippable. Created […]
36 compelling stories behind Malaysian brands at APPIES!
(Marketingmagazine.com.my) -Yes, on May 19 & 20, 36 shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and finally questions from the judges and audience. Here they are…. CATEGORY – BUSINESS SERVICES Campaign Title : AIA HEALTH REPORT CARDBrand : AIA Campaign Title : Unifi: […]
Netflix boss: Content Costs and Local Language Content Limiting Asia Progress
(Marketingmagazine.com.my) – The CEO and co-founder of Netflix has admitted that the high cost of licensing content is limiting the internet television firm’s progress in Asia. Talking to staff and journalists at Netflix’s regional headquarters in Singapore, Reed Hastings, who has been with the company since it launched in the late nineties, acknowledged that the limited […]
90% Of APAC Web Users Would Consider Using Ad Blockers
(Marketingmagazine.com.my) – The ad tech firm, Unruly, has found in a survey, that nine in 10 internet users in Asia Pacific would consider using ad blockers. This is despite Southeast Asia standing out globally as the most forgiving region for one of the most interruptive forms of internet advertising, video pre-roll. While two thirds of Australian […]
Big Data and the Rise of Netflix
by Josh Sklar, President of Heresy, Author of “Digital Doesn’t Matter (and other advertising heresies)”, [email protected], @chiefheretic, http://heresy.co, http://digitaldoesntmatter.com Over the past decade there has been endless chatter followed by bottomless presentation decks and subsequent consternation concerning how to capture customer data, perform expedient analysis, and make use of it to an efficacious end. While […]
