Singapore Airlines collaborates with Tourism Malaysia on marketing!
(Marketingmagazine.com.my) – In an industry first, Singapore Airlines (SIA) and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first-ever Marketing Collaboration Memorandum. The two-year partnership was signed at ITB Berlin 2016, witnessed by Tourism and Culture Minister Dato Seri Mohamed Nazri Abdul Aziz, Malaysian Ambassador to […]
Lazada leads As Top E-Commerce Player
(Marketingmagazine.com.my) – Lazada Group has reported a total of US$1.3 billion (RM5.34 billion) of annualised Gross Merchandise Value (GMV) in 2015 across its six markets in Southeast Asia, making it the region’s largest e-commerce player. GMV is the total dollar value of merchandise sold on an online platform, which may indicate but does not necessarily directly […]
Xaxis launches Xaxis Radio!
(Marketingmagazine.com.my) – Programmatic media and audience platform Xaxis has launched Xaxis Radio, a programmatic buying product to the APAC region. Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks. Xaxis partnered with digital audio companies Triton […]
'Maxis SOS Network' a Lifeline for Flood Victims
(Marketingmagazine.com.my) – Maxis, the leading Malaysian communications network has teamed up with Ogilvy & Mather Hong Kong to develop a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding. The SOS device is safe, reliable and easy to use […]
Facebook Lite Hits Another Milestone
(Marketingmagazine.com.my) – In June 2015, Facebook Lite, was rolled out for emerging markets. And in just a few short months, the app has hit 100 million monthly active users. It’s the fastest-growing version of Facebook to reach 100 million users in under nine months. It has an APK that is less than 1 MB in size, […]
Zee expands third-party ad sales unit to APAC
(Marketingmagazine.com.my) – ZEE Entertainment has launched a new ad sales division, ATL Media, in the Asia Pacific region. The new division will handle ad sales for varied Indian and South Asian media businesses in the region. ATL Media APAC, the new division will work with both mainstream and retail clients targeting the South Asian population in […]
More Switching To Online Video Advertising
(Marketingmagazine.com.my) – Southeast Asia is experiencing a rapid increase in the use of mobile video. In 2015, most publishers said their video sales had increased, with over a quarter saying sales were up by more than 25%. The medium faces some challenges however, with buyers indicating demographic targeting, cross-device campaigns, and attribution were issues facing mobile […]
Cannes Lions 2017
http://www.marketingmagazine.com.my/roadtocannes2016/
Drug makers now spend $5 billion a year on advertising. Here’s what that buys.
Under fire for spending so much on advertising, drug makers are doubling down. Even as politicians and physicians press for strict limits on prescription drug ads, the pharmaceutical industry is pouring billions into new TV and print campaigns. Ad spending soared more than 60 percent in the last four years, hitting $5.2 billion last year. […]
HYPPTV Hosts Media Screening of Its Latest Drama Series
(Marketingmagazine.com.my) – Hypp TV, the award-winning IPTV service of Telekom Malaysia (TM) has showcased its latest local drama series, ‘Jom Kahwin’, the much-awaited political drama series ‘House Of Cards Season 4’, the 2016 Rio Olympic Games highlights as well its other Award winning and exclusive series slated to meet HyppTV viewers up until June 2016. The […]
