Losses of RM10mil contributed to TMI closure
(Marketingmagazine.com.my) – The Edge Media Group (TEMG) disclosed yesterday that The Malaysian Insider (TMI) news portal will cease operation with immediate effect. “Despite the fact that TMI is one of the top three news portals based on traffic in Malaysia, it did not receive enough commercial support to keep it going,” said Group Chief Executive Officer […]
Firefly Makes Another Booboo………….
(Marketingmagazine.com.my) – They say twice is always….. Firefly’s use of the female bottoms in a Facebook promotion for cheap air tickets has drawn a host of criticism from many quarters. Some called it disrespectful of women as objects for sale. And even after the airline removed the online advertisements, rights groups are up in arms. Melissa […]
Havas Malaysia milks Danone Dumex!
(Marketingmagazine.com.my) – Danone Dumex, a member of the Danone group, an international health food company, has appointed Havas Worldwide Malaysia to handle the digital responsibilities for its two brands, Dugro & Mamil. Danone Dumex is a specialist in child nutrition and markets a range of innovative science-based and proven child nutrition growing-up products. The agency was […]
APPIES Malaysia extends closing date to March 31
(Marketingmagazine.com.my) – Due to many requests, the organisers of APPIES Malaysia awards have agreed to extend the deadline for entries to 31 March, 2016. Attracting participation from top marketers, advertising agencies and partners, APPIES not only showcases the best, but also provides an unparalled opportunity to learn, network and celebrate with the brightest minds in the […]
Facebook Updates E-learning Program
(Marketingmagazine.com.my) – With more than 3 million active advertisers on Facebook across the world and more than 70% of those outside the U.S., Facebook recognises the need to scale resources, education, and tools to help these businesses better reach their target audience. Hence, Facebook is continuously looking to improve Blueprint in order to provide businesses around […]
14 Young Lotus teams arrive in AdFest 2016, Pattaya!
(Marketingmagazine.com.my) – ADFEST today welcomed 14 young creative teams to Thailand to participate in the 2016 Young Lotus Workshop, hosted by Hakuhodo. The teams represent 14 cities: Bangkok, Colombo, Dhaka, Dubai, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Singapore, Taipei and Tokyo. The theme of this year’s workshop is: ‘You can leap […]
ESCAPE into content marketing with Celcom
(Marketingmagazine.com.my) – Celcom Axiata Berhad, is all set to entertain its customers with its experimental new genre of short, quick entertainment through the all-new 13 episode mini-web series – Ceciter: Projek Cari Bini, via ESCAPE, Celcom’s personal entertainment space, that can be viewed directly on their mobile devices. The series begins with the flashback of a […]
The Most Scammed Nation
(Marketingmagazine.com.my) – This should come as no surprise to many. Malaysians regularly fall prey to Internet scams, and seem to continue to be duped almost on a daily basis. This despite many “sad” stories being carried in various newspapers in the different languages. The lesson never seems to be learned. It also should not be shocking […]
Changes Introduced for Standard Chartered KL Marathon
(Marketingmagazine.com.my) – The 8th annual Standard Chartered KL Marathon 2016 (SCKLM), will take place on Sunday 7th August at Dataran Merdeka, Kuala Lumpur. Dirigo Events, the event organiser, announced today that runner’s registration will begin from Tuesday, 15th March 2016. Some changes will be seen with a new staggered registration system to ensure a better registration […]
Show and tell at APPIES Malaysia!
(Marketingmagazine.com.my) – What makes The APPIES Malaysia unique and different from any other marketing awards show is that each featured campaign is presented Live by the brand marketers and campaign creators themselves before a panel of judges and an industry audience. This is a critical factor in the marketing communications industry, as brand and media agencies […]
