Sugar tax for soft drinks industry announced in Budget
Soft drinks manufacturers will be taxed from 2018, in an attempt to stem the growing obesity crisis. The estimated £520m proceeds will be ploughed into primary school sports. Read full article here>>
Malaysia scores 2 Silver and 6 Bronze at ADFEST 2016
From Malaysia’s tally of 15 Finalists at ADFEST 2016, the following are the ones that clinched metal:
ADFEST 2016 final night winners!
(Marketingmagazine.com.my) – The 19 th ADFEST wrapped up this year’s four-day Festival with an Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand on Saturday, 19 th March 2016. 1,232 delegates from 60 cities in total attended the advertising creativity festival, and soaked up after international speak sessions, breakout workshops, networking events […]
How to avoid the 7 ways to marketing’s suicide
(Marketingmagazine.com.my) -Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we work in exciting times. Marketing budgets are being redirected from Europe and North America to huge emerging […]
Nestlé Malaysia’s coffee brands go digital with Lion & Lion.
(Marketingmagazine.com.my) -Digital agency Lion & Lion has won an account with Nestlé Malaysia for its Dolce Gusto and Mountain Wash brands. Beginning in late 2015, after several rounds pitching with a number of top agencies in Malaysia, Lion & Lion became the digital agency of choice. The agency will be managing the digital space with […]
ADFEST 2016 winners announced!
(Marketingmagazine.com.my) – Winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus were announced at the end of the third day at the 19th ADFEST, held at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. Grand Jury President of ADFEST 2016 Jeremy Craigen, Global Chief Creative Officer of […]
Tribe, an OTT online video service launched
(Marketingmagazine.com.my) – A differentiated over-the-top (“OTT”) online video service for the region, called Tribe, has been launched. The Chief Executive Officer of Astro Malaysia Dato’ Rohana Rozhan, remarked, “Today marks a new milestone for Astro with the launch of Tribe, our OTT service for the ASEAN video consumers. “Tribe is premised on Astro’s aspiration to build […]
Global Adspend Set to Rise 4.4% In 2016 Driven by Mobile Formats
(Marketingmagazine.com.my) – Warc, the marketing intelligence service, expects global advertising spend to rise 4.4% to $561bn this year, following estimated growth of 3.1% in 2015. However, the rate of expansion is set to slow to +3.7% in 2017. Increasing investment in mobile formats is set to underpin growth. Warc calculates that $90bn will be spent on […]
Mindshare Malaysia Wins Digital Mandate for Telenor’s Digi
(Marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the Digital agency for Digi. Digi is a leading telecommunications company in Malaysia and part of global telco giant Telenor. The appointment of Mindshare Malaysia covers the full suite of Digital services. The account was won by Mindshare Malaysia […]
Measuring the Intangible: a Modern Finance Dilemma
(Marketingmagazine.com.my) – Over the past decade, it has become clear that the way we measure the value of businesses has changed completely. Traditionally, value has been understood to relate to tangible assets: the physical things that can be seen and touched; everything from hard cash and inventory to plant machinery and office buildings. Not so today. […]
