List of ADFEST 2016 Top winners
(Marketingmagazine.com.my) – PRESSGOLD LOTUS – PUBLIC SERVICES & CAUSE APPEALSEntrant: COLENSO BBDO, AUCKLANDTitle: A CREAM THAT GIVES YOU WRINKLESBrand: BREAST CREAM PRINT CRAFTGOLD LOTUS – BEST USE OF PHOTOGRAPHY/DIEntrant: TAPROOT DENTSU, MUMBAIEntry: RADIO WORKS BEST IN OUTDOORBrand: INDIAN OUTDOOR ADVERTISING ASSOCIATION PRINT CRAFTGOLD LOTUS – BEST USE OF ILLUSTRATIONEntrant: HAKUHODO INC., TOKYOTitle: JAPANESE HARMONYBrand: HIBIKI […]
New president for the Malaysian Digital Association
Serm Teck Choon. President Malaysian Digital Association (Marketingmagazine.com.my) – The Malaysian Digital Association (MDA) at its recent annual general meeting, elected industry senior, Serm Teck Choon as president. He will be MDA’s fourth head, since it was formed in December 2009. Serm is Product Head at CtrlShift, a leading digital marketing company in the region. Nick […]
The Malaysian Traveller
(Marketingmagazine.com.my) – Travellers in Malaysia are a diverse lot: multi ethnic by nature, unique in shopping habits and needless to say disparate in travel preferences. Mindshare set out on a segmentation exercise and identified four consumer clusters basis GroupM’s proprietary research tool 3D. The tool measures three aspects of the marketplace – consumer relationship with […]
Advertising Industry Problem of Finding Writers Solved!
(Marketingmagazine.com.my) – The big wigs in the advertising industry have often complained that they have been finding it difficult to attract good writers. But there could be a twist to the tale now, as there are a significant number of journalists who are out of a job for one reason or the other. The life of […]
McCann Japan Appoints The World’s First Artificial Intelligence Creative Director
(Marketingmagazine.com.my) – McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 fresh college graduates. **AI-CD β will write creative direction using a […]
L’Oréal Paris Shows Local Fans Their Worth
(Marketingmagazine.com.my) – L’Oréal Paris has teamed up with its digital agency, Lion & Lion to promote real-time social content and videos for its annual Women Of Worth (WOW) Campaign. A global campaign localised to the Malaysian market, it features six inspiring female thought leader’s journey to the top. The objective behind the annual campaign is to […]
Plans for Introducing Content Standards
(Marketingmagazine.com.my) – In the wake of numerous unproven claims by online advertisers, the Chairman of the Communications and Multimedia Content Forum of Malaysia (CMCF) Ahmad Izham Omar has revealed plans for championing “Responsible content standards” at its 16th annual general meeting (AGM). “We’ve been tasked with reviewing the Content Code in meeting with the changes in […]
No Improvement in Hiring Demand Within SEA Marketing Sector
(Marketingmagazine.com.my) – The demand for Advertising and Marketing professionals in Malaysia continues to witness a general downward trend, with a similar situation in both Singapore and the Philippines. This is according to the latest round of Monster Employment Index (MEI) data for these regions. The MEI, a monthly gauge of online job hiring activity, records the […]
Think Malaynnials; Think Astro
(Marketingmagazine.com.my) –The Astro Universe campaign kicked off with a focus on the “Malaynnials” defined as progressive Malay consumers below the age of 35 years old, who are influenced by the digital era and the social media culture. Currently more than 10.3 million or 65% of all Malay consumers, the Malaynnials is the biggest consumer segment, […]
Commercial Radio Operators Launch New Audience Measurement System
(Marketingmagazine.com.my) – Commercial Radio Malaysia – CRM, the association of commercial radio operators in Malaysia have appointed GfK Malaysia as their new research partner to provide advertisers and media buyers in Malaysia more insights into the listening habits of Malaysians. “Commercial Radio Malaysia is excited for the industry amidst very interesting times in our current landscape. […]
