Here come more Lunar New Year TVCs
(Marketingmagazine.com.my) – ‘Ka Fan’ A Heartwarming Chinese New Year CNY BERNAS-Bowls For Humanity Sweetness of Sacrifice – #kalendarbudu – Chinese New Year 2016 – Malaysia Airlines To cherish something is to care for it deeply and often. It is the small sacrifices made that taste the sweetest, as Nyin shows us. Celebrate this Chinese New […]
LATEST: Astro wins English Premier League rights for next 3 years!
(Marketingmagazine.com.my) -Astro has secured the Premier League (EPL) broadcast rights in Malaysia for the next three seasons from 2016/17 to 2018/19. A delighted Henry Tan, COO of Astro told MARKETING, “Astro has strengthened its position as the home of sports and the unrivalled choice for sports fans by winning the rights to all Premier League […]
How brands can tell better stories!
by Laura England, [email protected] – Whether it is the distinctive style of Hemingway, the mean-spirited wit of Oscar Wilde or the romanticism of Shakespeare – storytelling has always been a cherished pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and into the marketing plans of […]
Fishermen’s Pengacau Raya for BSN continues this CNY!
(Marketingmagazine.com.my) – BSN Malaysia and Fishermen Integrated have brought back their much-loved “Pengacau Raya” campaign, with a new video for the Chinese New Year festive season. A sequel to last year’s Raya viral hit, “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, as well as their parents, experiencing their first Chinese New […]
Petronas makes us count our blessings!
(Marketingmagazine.com.my) – Leo Burnett continues to touch the hearts of all Malaysians with its latest PETRONAS festive web film titled ‘Rubber Boy’. The web film drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness. ‘Rubber Boy’ revolves around the relationship between a mother and her son, capturing […]
5 Considerations for Companies Applying Digital Technology
by Subramanian Iyer, Oracle Insight and Customer Strategy -The movement to digital is the most important trend impacting business in the last few years. According to McKinsey Consulting, “Digital is fundamentally shifting the competitive landscape in many sectors. It allows new entrants to come from unexpected places. We’re seeing banks get into the travel business […]
Celcom’s new deals continue with prosperity offerings to its customers!
(Marketingmagazine.com.my) – A few days after Telekom Malaysia Bhd (TM) and Celcom Axiata Bhd struck three deals allowing them to extend both their customer offerings, Celcom has announced how Celcom customers can change to the newest 4G LTE smartphones as often as they like, including a limited time offer of post-paid and prepaid deals. Moving forward […]
Zika Outbreak Prompts Tata Motors to Change Hatchback Model Name
Tata Motors Ltd. said it will rename a hatchback car to be unveiled this week at the Delhi auto show citing the outbreak of the Zika virus. The automaker had named the car Zica, derived from “Zippy Car,” and will show the model for the first time at the Auto Expo that opens to the […]
Malaysia’s first Nickelodeon themed attraction now open!
(Marketingmagazine.com.my) – Sunway and Viacom International Media Networks (VIMN) have announced the opening of the first Nickelodeon themed attraction in Asia, Nickelodeon Lost Lagoon in Sunway Lagoon in Malaysia. Nickelodeon Lost Lagoon boasts 14 immersive attractions, some of which are themed with Nickelodeon’s hit properties, including SpongeBob SquarePants, Dora the Explorer, and Teenage Mutant Ninja Turtles. […]
Guidelines for ads on Slimming Products
(Marketingmagazine.com.my) – Communications and Multimedia Content Forum of Malaysia (CMCF) has issued a set of recommended guidelines for slimming products and services to assist industry practitioners intending to produce and distribute advertisements and commercials in the electronic networked medium. The Content Code currently imposes an absolute bar on slimming products – whether used physically or consumed […]
