Outdoor advertising player hits the roof!
(Marketingmagazine.com.my) -Nobody would have thought of running an ad on the roof of the Jalan Duta toll plaza, but when Andaman Media proposed the idea to client Shell Malaysia, the concept took flight. And if one saw The Star’s story about the recent CNY rush back home (picture), the traffic at Jalan Duta toll hit […]
Dentsu Aegis Network records 9.4% growth!
(Marketingmagazine.com.my) – Gross profit for the Dentsu Group’s 2015 results grew 12.6% year on year, with organic gross profit increasing by 7%. This was driven by 9.4% organic gross profit growth in Dentsu’s international business outside of Japan: Dentsu Aegis Network. Dentsu Aegis posted an increase of gross profit of 20.6% in total: 24.6% for the […]
Maxwell mulls independent audit of controversial ad spending
KUALA LUMPUR (Feb 12): Maxwell International Holdings Bhd said it may engage an independent firm to carry out an investigative audit on its hefty advertising spending in China, which affected its overall financial performance. In a filing with Bursa Malaysia today, the textile and sports shoe maker also shed more light on the controversial ad […]
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YouTube Goes Offline in 80 Countries
(Marketingmagazine.com.my) -Mobile users now have it easier as the video-sharing platform YouTube has launched an offline feature in about 80 countries worldwide including Malaysia, Indonesia, Philippines and Vietnam in South-East Asia. This ad-supported offline feature on Android and iOS platforms will also lessen the data burden on mobile users, the Google subsidiary said in […]
Is humour only for intelligent people?
(Marketingmagazine.com.my) – Sergio Spaccavento, Executive Creative Director at Conversion Agency in Milan, is in the line-up of speakers at ADFEST 2016, in a session called: “Humor is only for intelligent people!’ His session will explore what humor really is, the structure of jokes, the different kinds of humor and most effective jokes in Asia – […]
R3's Adtech 40 Unearths 5 Digital Demands on CMOs
(Marketingmagazine.com.my) – The world’s best marketers and their agencies are moving quickly to integrate technology into more aspects of their marketing initiatives, a new study from the global consulting firm, R3, shows. “Within five years, the CMO will spend more on technology than the CIO, so understanding the latest five new digital demands will be […]
Malaysian Researchers Tops at IPITEX 2016 In Bangkok, Winning 24 Gold Medals
(Marketingmagazine.com.my) – A group of Malaysian researchers emerged as champions after defeating the teams from 20 other countries at the Bangkok International Intellectual Property Invention, Innovation and Technology Exposition (IPITEX 2016), recently. Malaysian Research and Innovation Society (MyRIS) president, Prof Emeritus Datuk Dr Kamarudin Hussin said the Malaysian delegation won 24 gold, five silver and […]
Chinese Muslims Continue Tradition Of Celebrating Chinese New Year
(Marketingmagazine.com.my) – Malaysian Chinese who have converted to the Muslim faith, are continuing the tradition of celebrating Chinese New Year with loved ones each year in the Perak state capital of Ipoh. For Firdaus Simon Abdullah, 44, the family ties were never severed even though he converted to Islam 16 years ago and every year […]
Singtel's Lunar New Year Firecrackers Digital Twist
(Marketingmagazine.com.my) – Singtel is livening up this Lunar Year New holiday by bringing back the fun of firecrackers – digitally – to Singaporean families. Together with Ogilvy & Mather (O&M),Singtel has created a one-of-a-kind mobile-enabled site (http://singtelfirecracker.com), which simulates firecrackers, widely used in the past as an auspicious way to celebrate the festive season. Once the highlight of Lunar […]
