ARCHIVE

ARCHIVE

J. Walter Thompson Kuala Lumpur Hires New GM, Digital and Finance Chiefs

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(Marketingmagazine.com.my) – J. Walter Thompson Kuala Lumpur is deepening its bench of experienced leaders, hiring Raymond Khor as General Manager, Christopher Koh as Digital Business Director and Deric Cheong as Finance Director. “They bring with them invaluable experience, multiple disciplinary skills and stellar leadership that will really help us steer JWT as a pioneering solutions-driven company […]

One in Five Smart Phone Users in APAC Now Shopping with A Digital Wallet

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(Marketingmagazine.com.my) – Just prior to the 2016 Mobile World Congress in Barcelona, MasterCard’s latest Mobile Shopping Survey reveals that consumers in Asia Pacific are embracing new mobile technologies with one in five (19.5 percent) using digital wallets, a two-fold increase from two years ago (9.7 percent). Emerging markets are leading the way with smartphone users in […]

Beware: Customers Will Ditch Brands That Do Not Deliver

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(Marketingmagazine.com.my) – LogMeIn (NASDAQ:LOGM) has released the findings of a study that was conducted to better understand the attitudes, expectations and behavioral preferences of today’s connected, multi-channel consumer. Led by customer experience consulting group Fifth Quadrant in conjunction with LogMeIn, the report, Optimizing Customer Experience in India and South East Asia: Delivering to the Needs of […]

APPIES Makes Malaysian Debut

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(Marketingmagazine.com.my) – Following a seven-year track record in Singapore, the highly acclaimed APPIES – the annual festival showcasing the best ideas in marketing across Asia – now launched its Malaysian edition.  For the first time ever, APPIES Malaysia will a host a two-day Marketing Congress and Awards event on May 19 & 20, 2016 at the […]

Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific

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(Marketingmagazine.com.my) – Isobar announced that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of Experience, Service and Business Design. Farmer […]

Havas Media Thailand appoints Ferdinand Gutierrez as Chief Executive Officer

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(Marketingmagazine.com.my) -Havas Media Group, the media arm of Havas, today announced the appointment of Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas in a newly created role and will report directly to Vishnu Mohan, CEO of Havas Media Group Asia Pacific.  In addition to leading the Thai media […]

Sizzer Amsterdam and Weval Team Up For New BMW Film In UK

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(Marketingmagazine.com.my) -Sizzer Amsterdam and Dutch electronic duo Weval team up for the new BMW 3 Series film in the UK with a cool track from the Sizzer Vault, a collection of exclusive tracks created with hand selected artists from across the globe. In working with agency FCB Inferno on this great film for BMW the […]

An Overview of Malaysia Retail Industry

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by Tan Hai Hsin, Managing Director, Retail Group Malaysia-  RETAIL MARKET IN 2015 The growth rate of Malaysia retail industry in 2015 is expected to increase by 2.0%. This will be the lowest annual growth rate since 2009 (refer to table below). The total retail sales turnover for 2015 is expected to be at RM […]

Cannes Lions Honours Marcello Serpa as the Lion of St. Mark

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(Marketingmagazine.com.my) – The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at this year’s Festival. “The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements […]

Mudah.com blacklists almost half a million advertisers

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(Marketingmagazine.com.my) -Online marketplace, mudah.com has blacklisted almost half a million advertisers since 2012 for fraud and misuse of the website. Its corporate communications chief Chung Tsung Shen said incidences of cheating were not only committed by sellers; some buyers also cheated particularly in vehicle and electronic product transactions. “The buyer cheats the seller by falsifying […]