TM Offers Viu with Strategic Partnership
(Marketingmagazine.com.my) – Telekom Malaysia Berhad (TM) and Viu, an Over-the-Top (OTT) video-on-demand (VOD) service from Vuclip, a PCCW media company, announced their partnership today with the launch of Viu in Malaysia. Viu is a freemium OTT service and brings to consumers top quality, fresh, localised and personalised content from top studios. The new OTT service was […]
Leo Burnett Group Malaysia Teams Up with the Water Specialist
(Marketingmagazine.com.my) – Leo Burnett Group Malaysia recently added Coway Malaysia to its growing list of clientele as the water filtration brand appoints the Group as its advertising and communications agency. In its role, Leo Burnett Group Malaysia will take on a 360° approach, delivering advertising, social, digital and public relations solutions. The Group underwent an […]
Mayo now Group CMO Asia Pacific
(Marketingmagazine.com.my) – Ogilvy & Mather Asia Pacific has appointed of David Mayo as Group Chief Marketing Officer with effect from March 1. David will also retain his current position as CEO for Bates CHI & Partners in the region. Commenting on David’s new position, Paul Heath – Chairman & CEO of O&M Asia Pacific said: “Having […]
Meeting Growing Demand for Native Advertising
(Marketingmagazine.com.my) – plista, a pioneer in innovative native advertising solutions powered by data and a one stop native solution for both publishers and advertisers, is growing its presence in the APAC region by launching partner offices in Kuala Lumpur, Beijing and Shanghai. This will increase the company’s global presence to 10 markets. plista recently entered a […]
Going Bananas in The YEAR OF THE MONKEY
(Marketingmagazine.com.my) – This Chinese New Year, People ‘n Rich Holdings Sdn Bhd went bananas in wishing their clients. Instead of sending conventional oranges like everyone else, the agency sent bananas instead to usher in the Year of the Monkey. In fact, they got hold of master artists to monkey around traditional festive greetings with their art […]
Disrupt Creativity for Sticky Customers, says IBM survey.
(Marketingmagazine.com.my) – An IBM Institute for Business Value study found that , two-thirds of global Chief Marketing Officers (CMOs) believe that the single greatest business challenge that they currently face is industry convergence caused by disruptive technologies that break down barriers to entry. The finding from IBM “Redefining Markets” study has prompted 63 percent of CMOs […]
Good Doing: The Gunn Report presents Cases for Creativity 2015
(Marketingmagazine.com.my) – The Gunn Report has released Cases for Creativity 2015, a round-up of the campaigns that have achieved the “Holy Grail” in advertising by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is a yearly study by James Hurman, author and founder of innovation consultancy […]
MullenLowe’s Sailesh to Judge at Global Effie 2016!
(Marketingmagazine.com.my) – MullenLowe Malaysia’s Sailesh Wadhwa will be joining this year’s Global Effie Jury. The Global Effies honour multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents. Brands such as Always, Jaguar, Nike Football and Audi have been presented with the title in recent years. The […]
Fevicol Takes Bonding to Next ‘Level’ With Its All New TVC
(Marketingmagazine.com.my) – Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey […]
WONDA Kopi Tarik Moves Up and Down Along The Highway
(Marketingmagazine.com.my) – If you are driving along the PLUS highway from down south into Kuala Lumpur, you can’t help but notice a moving message – WONDA Kopi Tarik. What makes this an eye catcher is the fact that it is a “moving can – it moves up and down”. Malaysians are all too familiar with the […]
