MEDIA PRIMA Revenue Up For 2015
(Marketingmagazine.com.my) – Media Prima recorded revenue of RM1.4 billion and Profit After Tax (PAT) of RM138.7 million in financial year ended 31st December 2015. Datuk Seri FD Iskandar, Group Chairman of Media Prima said, “The Group had anticipated a period of subdued market sentiments in 2015, with lower advertising revenue recorded by its media platforms with […]
VIACOM to Launch First PARAMOUNT CHANNEL In Asia
(Marketingmagazine.com.my) – Viacom International Media Networks (VIMN) has announced the launch of one of its global anchor brands PARAMOUNT CHANNEL in Asia. Building on the network’s international success in parts of Europe and Latin America. VIMN has secured its first distribution deal in Asia with CTH, a major Pay-TV operator in Thailand. The high-definition 24-hour movie […]
Despite Slowdown Star Media Group posts higher pre-tax profit
(Marketingmagazine.com.my) – Prudent cost management and lower operating expenses has allowed Star Media Group Bhd to post an 11% rise in profit before tax (PBT) to RM170.07mil for the financial year ended Dec 31, 2015 compared to the previous corresponding period. At the same time revenue increased by 0.5% to RM1.02bil. This was achieved despite a […]
Visual Retale Brings Animated 3D Tech to Ingress Auto’s Showrooms
(Marketingmagazine.com.my) – Visual Retale, a creative media company from the U.K. that produces animated 3D floor projections as a form of advertising, has recently taken on Ingress Auto Malaysia as one of its clients in Malaysia. Ingress Auto is an authorised dealership for BMW and MINI cars in Malaysia. The company is a wholly-owned subsidiary of […]
Should Marketers Cut Their Marketing Budget During a Downturn?
(Marketingmagazine.com.my) – Find the answers at “MARKETING IN A DOWNTURN” Luncheon talk on 16 March 2016 from 10am to 2pm at Shah Alam Convention Centre. This is a very exclusive luncheon talk presenting Mr. Idris Sheikh Ahmad, a pioneer in advertising industry in Malaysia. Seats allocations are on a first-come first-served basis and upon receipt of […]
Facebook Launches Canvas, A New Immersive Mobile Ad Experience
(Marketingmagazine.com.my) – Today, Facebook is announcing the international release of Canvas, a new full-screen, immersive mobile ad experience that loads nearly instantaneously when someone taps on a News Feed ad. Facebook built Canvas in collaboration with brands and agencies to achieve any objective by giving them a fully customizable space on which to build multimedia stories. […]
CNY Campaign Enable Malaysians to Give Back Even After the Festive Season
(Marketingmagazine.com.my) – Ensemble, the creative and content arm of IPG Mediabrands Malaysia created an ingenious Chinese New Year campaign to bring prosperity and longevity to the less fortunate. The innovative campaign in partnership with Malaysia’s leading telco company, Maxis, leverages the power of e-commerce to incorporate the act of charity seamlessly into festive shopping. Commenting on […]
Commercialisation Of Bukit Jalil National Sports Complex
(Marketingmagazine.com.my) – Total Sports Asia (TSA) has been appointed by Malaysia Stadium Corporation (PSM) to strategize and oversee the commercialisation of Kuala Lumpur Sports City (KL Sports City), which will include the redeveloped Bukit Jalil National Sports Complex. TSA’s role is to develop new commercial opportunities including Name Rights to the KL Sports City and the […]
PropertyGuru Named Best Media Owner in Mob-Ex Awards 2016
(Marketingmagazine.com.my) – PropertyGuru Group,Asia’s leading online property portal group, announced that it received Gold for the Best Mobile App – Media Owner category for the Mob-Ex Awards 2016. The Best App – Media Owner category recognises the best mobile application designed to help mobile publishers build stronger relationships with their audiences. This award is for any […]
Dentsu Sports Asia Announces New Vice President and Head of Sports in Malaysia
(Marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc., announced today the appointment of Stuart Ramalingam as Vice President of DSA and Head of Dentsu Sports Malaysia (DSM), to further strengthen and expand DSA’s portfolio of sports business in Malaysia and in the region, working closely with the Dentsu Aegis Network (DAN) group of […]
