Fishermen Integrated Innovates Sailing Experience at Monsoon Cup
(Marketingmagazine.com.my) – Fishermen Integrated have just launched the latest innovation in immersive digital experiences, The Monsoon Cup Motion 360 Virtual Reality Boat Simulator – the world’s first immersive virtual sailing simulator. The Fishermen Integrated team unveiled the custom-built platform on Monday this week, at the launch of the Monsoon Cup 2016, to an excited audience of […]
The Impact of GST
(Marketingmagazine.com.my) – An Ipsos study conducted among 1,002 Malaysians across states and demographics in peninsular Malaysia, to measure pre and post GST spending found that over 61% of Malaysians have been impacted in their shopping behaviour, with 28% stating they now spend more and 33% stating that they now spend less. This study was conducted on […]
Grab – The New Name For MyTaxi
(Marketingmagazine.com.my) – MyTeksi (regionally known as GrabTaxi), Southeast Asia’s leading ride-hailing platform, rebrands to Grab today. The new Grab encompasses all the company’s services: taxis (GrabTaxi), private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress), under one umbrella brand. Since launching in 2012, Grab has evolved from a humble taxi-booking […]
48 hours left for you to be in the Malaysian Advertising Directory 2016!
(Marketingmagazine.com.my) -For 21 years, the Malaysian Advertising Directory (MAD) has been the definitive guide to the marketing communications industry. It has been tracking agencies and media companies that operate in the dynamic advertising, media and marketing space year after year. Complete with company details and contacts, market trends, essential industry overviews and featuring some of […]
It's A Wonda(ful) Kopi Tarik
(Marketingmagazine.com.my) – Most of us have this love-relationship with the Kopi Tarik or even the Teh Tarik, served under the shady branches of a huge tree in the neighbourhood. Often this was a meeting place until late at night for the young and the older. But now this favourite drink comes in a can!!!! Yes, it’s […]
Piyush Pandey awarded the Padma Shri by the President of India
(Marketingmagazine.com.my) – The first person in the advertising & communications industry to receive the award Ogilvy & Mather (O&M) is extremely honoured, delighted and privileged to inform you that Piyush Pandey – Executive Chairman & Creative Director of O&M India – has been awarded The Padma Shri. The Padma Shri is conferred by the President of India, […]
GroupM Malaysia Signs Up For Kantar Media’s Superior Tv Measurement System
(Marketingmagazine.com.my) – GroupM Malaysia and Kantar Media have announced they have entered into an agreement for GroupM to subscribe to the Dynamic Television Audience Measurement (DTAM) service, the new television currency for measuring the habits of Pay TV viewers in Malaysia. The agreement comes into effect immediately and gives GroupM’s clients access to the system for their […]
Tough Time For Marketing Industry
(Marketingmagazine.com.my) -The Advertising and Marketing industry continued to face a downward annual decline in hiring activity at the end of 2015, according to the latest Monster Employment Index (MEI) report for Singapore, Malaysia and the Philippines. Marketing and Communication talent are also less in demand in Singapore and the Philippines than the same time period […]
Adobe Innovations Improve the Retail Experience
(Marketingmagazine.com.my) – Adobe has announced a series of product innovations in Adobe Marketing Cloud to help retailers across Asia Pacific improve the customer experience: • Data-driven remarketing: For the first time, retailers can connect consumers’ behaviour online with contextual data to create and send a user-defined remarketing trigger, such as an email, push notification or SMS, […]
Google Reportedly Paid Apple $1B In 2014 To Remain Default Search Engine On iOS
There’s always been plenty of speculation around how much Google pays Apple to include its search services inside iOS devices, and we finally have some clarity over that figure. Information raised as part of an ongoing legal case between Oracle and Google shows the search firm compensated Apple to the tune of $1 billion in […]
